Pugpig Pointers: Push notifications and background downloads

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Previously in Pointers we’ve covered getting users to accept push notifications, now let’s discuss the many ways you can use push to boost your user engagement.

Push notifications pop up on a user’s device informing them of content updates or other information regarding your app. These can be sent at any time to users that have the app – but the user doesn’t have to be in the app to receive them. In this post we will explore different types of push notifications - how and why you should use them and the overall aim of increasing engagement in your app.

Before sending any push notifications you should first establish your goal in terms of sending the message – it should be concise, timely and primarily relevant. There are some great tips from our partner Urban Airship here.

PugTip: Avoid spamming your users with too many messages as this will result in them opting out of push notifications altogether.

Drive users to new content

One of the primary motives behind sending push notifications is to alert users to new content available in your app.

To achieve this, you can use a basic message push that includes highlights from your latest content drop. This might include your top headlines or the theme of that edition.

PugTip: Don’t include your app name or icon. The system automatically shows this information at the top of each notification.

By sending push notifications when new content is available you are also educating users about your publishing cycle, alerting them when to expect new content and hopefully encouraging them to return to the app at these times.

Highlight particular content in your app

To highlight a specific article in an app, include a ‘deep link’ in your push message. When a user clicks on the push notification, they will be taken into the app – to the selected article.

This is a great way to drive engagement to particular content. More information about sending deep links can be found in our docs.

PugTip: Deep links can be used in conjunction with segmented audiences to make your pushes particularly powerful. For instance, you might send a deep link push to a story about sport to users who you know regularly consume sports content within your app.

Encourage loyal users to subscribe

Push notifications can be used to drive further engagement with your app. For example, include deep links to subscription or login pages to encourage users to sign up. In this case, target segments of users who have already demonstrated a high level of engagement with the app, meaning they’ll be more likely to sign up.

Re-engage users

Most push providers offer the ability to send a push message to app users who have not been active for a set period of time.

You can also use in-app messages to engage users who have not accepted push. This is a great way to reach users who opted out of push notifications and could even persuade them to re-enable them.

Tailor updates to users’ interests

You can use push notifications to ask your users what they want to see. Within push notifications you can offer users the ability refine their push settings – opting in and out of certain topics.

PugTip: While you are experimenting with push you can use A/B testing to send variants of different messages to different users in order to work out which messages are most effective in terms of open/click through rates. This will help you to tailor your push message strategy going forward.

We currently have Urban Airship and Appboy integrations, and we’re working on Firebase.

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Pugpig Pointers: Seeding content on social media

pugpig-pointers-discovery-and-engagementPugpig Pointers is a series of weekly tips, tricks and tutorials on how to get the most value from your apps, delivered straight to your inbox and to the Pugpig Post. Last week, we explored the ways in which you can use your Share URLs to deep link content from direct mail to your app (see last week’s Pointer).

We want to ensure that you are making the most of all the app discoverability features we have on offer through our sharing framework. Seeding and sharing your content across social media is a fantastic way to reach brand new audiences and we’ve optimised the journey for new users when they first discover your content and also for existing app users who may follow your content across other channels. The use of smart banners encourages readers to install or return to the app, as well as go on to read more content with deep links in the app. Here are a few things you will need to bare in mind when seeding content on social media…

MAKE IT EASY TO SHARE

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We’ve made it easy to use Share URLs for your Pugpig content across all your marketing communications. These will help drive users back into your app so make sure your marketing team know where to find them (in the Pugpig Distribution Service) and are using them. 

One of the many benefits of using Pugpig Share URLs is that we’ve handled all the meta-data needed for sharing to various social media platforms, this takes care of what is shared and how it is formatted, so you don’t have to!

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Not only is it important for you, as an app owner to share your content, but you should also encourage your readers to share your content to increase visibility of your brand across social media. You can choose where your app’s ‘sharing’ icon is placed in the toolbar and adjust the order of the icons and decide what sits inside or outside of the toolbar overflow panel (more information here). We recommend placing it outside of the overflow bar in both mobile and tablet, to encourage readers to share.

POST STRATEGICALLY TO OPTIMISE YOUR SHARES

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There are several factors to consider when thinking about how to optimise your social media sharing, such as optimal time to share or tone of voice. Be platform specific, so include calls to action such as liking, commenting, or retweeting, where appropriate for the platform.

Seeding content on social media channels for the desired level of impact can be achieved by following a few steps. Keep it as simple as putting yourself in the shoes of the audience: how likely are you to be scrolling through Twitter feeds on a Friday evening? Statistics show that seeding content on a weekend give less desired results – try a Wednesday afternoon instead for optimal impact. On Facebook, links posted from 1pm to 4pm result in the highest average click throughs.

If you offer paid content you can still have a sharing strategy around this by adopting a ‘first view for free’ approach: this is already offered as part of our Pugpig distribution service. Users would get to view the shared piece for free and the banners link them through to more content which is paid and can be shown with a paywall too. This should help tempt new readers into converting to paid subscribers.

MONITOR EFFECTIVENESS OF YOUR SHARING WITH CAMPAIGN TRACKING

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To ensure that your social media seeding is as successful as it can be, you need to make sure that you track the analytics from your shares and learn from any trends you discover.

A great way to do this is through campaign tracking, which allows you to add a tracking code to a URL. Google Analytics offers campaign tracking which will work in Pugpig. By using their URL builder, you can track attribution in your GA dashboard, and add custom campaign parameters.Any visits that come through to that particular link can be monitored and you can gauge what sharing methods work well for you and your app.

To learn more about deep links, and all other topics covered within our Distribution and Engagement Series, register for our Pugpig Pointers Workshop taking place in London from 2 – 5pm on Thursday 10th November.If you want to stay ahead of the game, download the Pugpig Post app to access all of our weekly top tips throughout the series.
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Pugpig Pointers: Direct mail and deep linking

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Welcome back to Pugpig Pointers, a series of weekly tips, tricks and tutorials on how to get the most value from your apps, delivered straight to your inbox and to the Pugpig Post. So far, have covered topics such as ASO and creating effective Welcome Screens.

This week we’re going to show you how we’ve used our sharing framework in direct mail so you can apply this to your own communications to increase app installs and engagement. You can promote new app installs with the use of smart banners and by deep linking users into the app using Pugpig Share URLs.

Regular digests or top lists of breaking news and special content are a great way to keep users in the loop about new content. Alternatively, you can incorporate competitions, give-aways and regular offers in your direct mail campaigns, giving readers added incentives to engage with your brand. You can view our direct mail example below, complete with Share URLs that deep link to our app and see how this is a great way to increase app engagement.

                                                 

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5 things that happened this week at Pugpig HQ…

 

We’ve had a busy week and here at Pugpig. Here are some things that you may have missed, including our exciting appearance at AdWeek New York!


WE POSTED 1 PUGPIG POINTER…ALL ABOUT WELCOME SCREENS

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PUGPIG POINTERS: WELCOME SCREENS

Research show a 50% increase in user interaction with an app walkthrough and we have some tips on how you can create an effective first journey into your app! Read on…


WE HAVE LAUNCHED NOT 1…NOT 2… BUT 3 APPS!

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TIME INC RELAUNCH THEIR NEW 5:2 DIET COMPLETE MEAL PLANNER USING PUGPIG

Time Inc has just relaunched the exciting new 5:2 Diet Complete Meal Planner app, powered by Pugpig. The fully responsive app offers an array of digital editions covering ‘Comfort Food,’ ‘Speedy Single Servings’ and ‘Shape up for Summers.’ Continue reading here…

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SHAREHOLDER MAGAZINE LATEST APP POWERED BY PUGPIG

Shareholder, the new digital magazine from The Share Centre, is the latest addition to the range of apps powered by Pugpig. Click here to read more!


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AFFARI MEDIA LAUNCH NEW FUJITSU ENTERPRISE APP USING PUGPIG

We’re happy to announce the latest release from Affari Media as they launch the new Fujitsu Enterprise Blueprints app using Pugpig, available today on iOS, Android and web. Want to know more?


WE SPOKE AT 1 AMAZING EVENT…ADWEEK NEW YORK!

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JONNY IS SPEAKING AT ADWEEK NEW YORK!

Monday kicked off the start of Advertising Week in New York, and we’re very excited about it, especially as our CEO here at Pugpig, Jonny Kaldor, discussed key changes in the mobile app ecosystem that will allow content owners to create apps that consumers really care about. Read more…


                                                   

THE DEEP LINK USER JOURNEY:

If a user has your app downloaded already:

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When a Share URL link is opened and the app is installed, it will take the user straight into the app to view the page. You can find out where to retrieve your Share URLs here, they are unique to each article and available in the Pugpig Distribution service.

If a user does not have your app downloaded:

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When a Share URL link is opened and the app isn’t installed, the page will open in a browser or simple webview. The user is shown a visual banner at the top of web page that shows your app icon, app title and a call to action (CTA) to download the app. This way, you can create a seamless user journey from web to app for increased chances for app download. Driving traffic to your app from your mobile site is the smartest way to gain new app users and retain mobile visitors.

To learn more about deep links, and all other topics covered within our Distribution and Engagement Series, register for our Pugpig Pointers Workshop taking place in London from 2 – 5pm on Thursday 10th November. 

 


And don’t forget, if you want to receive Pugpig Pointers directly to your inbox subscribe to our mailing list. Otherwise, you can keep up to date by downloading our app, The Pugpig Post.

 

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Jonny is speaking at AdWeek New York!

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Monday kicked off the start of Advertising Week in New York, and we’re very excited about it, especially as our CEO here at Pugpig, Jonny Kaldor, will be discussing key changes in the mobile app ecosystem that will allow content owners to create apps that consumers really care about.

You can see Jonny’s talk, ‘5 Trends in Mobile Content that will Change Everything,’ on Thursday September 29 at 11:00 AM EDT or alternatively stream the talk at 16:00 PM BST by following this link.

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Pugpig Pointers: Welcome screens

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Welcome back to Pugpig Pointers, a new series of weekly tips, tricks and tutorials on how to get the most value from your apps, delivered straight to your inbox and to the Pugpig Post.

Now that you have optimised your app store listing in Part 1 of our Discovery and Engagement series, you should start thinking about how best to onboard the new users who have installed your app and convert them into active users. Push messaging can play an important role in this (which we’ll be covering in more detail later) but first you need to welcome users and get them to opt-in to push. Research show a 50% increase in user interaction with an app walkthrough and we have some tips on how you can create an effective first journey into your app!

Show users what to expect with welcome screens:

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Including a set of welcome screens in your app with Pugpig’s first-run image gallery is a great way to communicate with new users.

Welcome screens appear when you first open the app and can display information on how to use the app and highlight all the features it offers. Show users how to navigate your content as well as share to social media, scrapbook articles, access podcasts, shop products…

To help Pugpig customers create the best app onboarding experience we’ve designed some welcome screens (download them here). You can edit and style them to suit your branding, they include English and Spanish language options for your app containers. Using our template can save your app team hours of time so check it out.

Encourage readers to enable push notifications:

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Notifying your audience when new content is available is vital in getting them to return to your app. A well considered push strategy can improve retention and help form user habits. But first, at least on iOS devices, you need your user to accept push notifications. Pugpig now offers customisable screens before and after the iOS push permission popup is shown to help this process.

Your pre-push screen should highlight the importance of receiving push, for news alerts or notifications when new content is posted. If users opt out at this point, don’t worry you now have the ability to re-ask them at a later date.

If a user has declined push at the second point we display a final screen, showing them how to change their settings at a later date.

Your screens can be designed to suit your push strategy and we hope will help increase new user opt in’s. Our Pugpig app container version 1.8.0+ includes onboarding pre and post push screen theme support.

 

Capture user data through native sign up forms:

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You can use a simple sign up form to capture more personal information about your users.

This is a great addition to any engagement strategy. You can capture users’ email addresses* and reward them with exclusive membership, freebies, perks and competitions which can be very useful for your marketing and email campaigns.

Metro have used a combination of all these features in their app which you can download from the app store here.

Stay tuned for our next Pugpig Pointers, delivered every Friday, all about direct mail and deep linking!


And don’t forget, if you want to receive Pugpig Pointers directly to your inbox subscribe to our mailing list. Otherwise, you can keep up to date by downloading our app, Pugpig Post.

 

*This requires third party storage for the user’s data, and is an additional cost.

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Time Inc relaunch their new 5:2 Diet Complete Meal Planner using Pugpig

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Time Inc has just relaunched the exciting new 5:2 Diet Complete Meal Planner app, powered by Pugpig. The fully responsive app offers an array of digital editions covering ‘Comfort Food,’ ‘Speedy Single Servings’ and ‘Shape up for Summers.’

The new Pugpig powered app includes over 100 quick and delicious recipes selected by the food and diet experts at WOMAN magazine. Recipes come with concise instructions and an easy measurement guide in both metric and imperial measures, all with a visual calorie counter which appears alongside each recipe article.

Using Pugpig’s tiled table of contents option, the 5:2 Diet app also offers bespoke ways to order sections of recipes by meal-time in order of preference. And with the app’s great scrapbooking feature, users can collate selected articles and save them to their own “recipe book.”

The new 5:2 app is available to download on iOS and Android today.

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Pugpig Pointers: App store optimisation

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Welcome to Pugpig Pointers, a new series of weekly tips, tricks and tutorials on how to get the most value from your apps. We’re going to kick off our first series, all about discovery and engagement, with App Store Optimisation (ASO).

ASO is a simple step you can take to increase your app’s visibility across app stores, and with search queries accounting for 65% of downloads from the iTunes App Store, many app owners miss the chance to rise up the rankings of a search result page.

Here are 5 things that you can do to drive more traffic to your apps and ensure that potential users get an accurate and enticing first impression:

 

1. Distinctive app name:

 

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You have 50 characters to encapsulate your app. Make sure to keep the title of your app distinctive but don’t be afraid to be descriptive. For example, if your app is a match-day programme app, make sure to include this and other related keywords.

 

2. To-the-point description:

 

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Your app store description should be a simple and succinct statement of your app’s functionality. Include a couple of lines to give some context and then list the main exciting features of your app, including as many keywords as possible. You can always go back and edit your description even after submission.

 

3. Relevant key terms and categories:

 

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With a limit of 100 characters to state the relevant keywords of your app, you need to include the most integral search terms that will lead your target audience to your app. Google Play allow for 4,000 characters, so interweave keywords into your description through user-friendly vernacular. Where you have the option to select ‘categories’, make sure the chosen primary category makes sense in the context of your app.

 

4. Stand-out icon:

 

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This is the first visual impression that users will encounter, so ensure that it is a good indication of your brand. Think logo and branded colours, even banners to indicate a new update. Google Play and Apple have different requirements for your icon, so ensure that you follow their guidelines so that your icon is the best quality it can be.

 

5. App store screenshots:

 

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A great way to give potential users a sense of your app before they download it is through your app store screenshots. Try placing screenshots within a device template, and use this as an opportunity to add some keywords to reflect functionality that may have been missed in your description. You can download our device template here to generate your app store screenshots. Both Google Play and Apple now support video previews too, so you can get even more creative!

And don’t forget, if you want to receive Pugpig Pointers directly to your inbox subscribe to our mailing list. Otherwise, you can keep up to date by downloading our app, Pugpig Post.

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Shareholder magazine latest app powered by Pugpig

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Shareholder, the new digital magazine from The Share Centre, is the latest addition to the range of apps powered by Pugpig.

The app was created with their customers in mind, and with over 25 years of sharing knowledge and experience, The Share Centre has ensured their place as one of the UK’s leading retail stockbrokers.

The app foregrounds The Share Centre’s passionate approach towards investment. Their editions include articles covering topics such as ‘Analysis,’ ‘Product and Services’ and ‘Popular Picks,’ content that works great using Pugpig’s edition-based model. They have included a range of digital-only content from in-app video and HD imagery to featured articles from experts, all with the ability to scrapbook and share directly from the app.

The new Shareholder app is available to download now on iOSAndroid and web.

 

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Affari Media launch new Fujitsu enterprise app using Pugpig

affari-blogWe’re happy to announce the latest release from Affari Media as they launch the new Fujitsu Enterprise Blueprints app using Pugpig, available today on iOS, Android and web.

A corporate communications app to its core, Fujitsu Enterprise Blueprints allows stakeholders and employees to discover enterprise solutions through an array of regularly updated interactive content. Editions cover case studies, thought leadership and insights with the aim of improving knowledge and informing within an integral IT business topic.

The app uses a simple and clean layout with easy-to-navigate features, giving employees the ability to scrapbook individual articles pages, use edition search and have the ability to archive editions for space efficiency.

The Fujitsu Enterprise Blueprints app is now available on iOS, Google Play and Amazon for Android and web!

 

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Princess Yachts launch Watermark magazine using Pugpig

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Princess Yachts International Plc has just released their brand new digital magazine, Watermark, the latest app to launch powered by Pugpig.

The definitive lifestyle magazine was launched in 2006 and includes an editorial mix of lifestyle and interest topics. Specialising in all things luxury, their digital magazine emulate the high quality of their print edition, while including excellent functionality for their users with the traditional cover-to-cover reading experience.

The app makes great use of features such as sharing straight to email and social media, in-app media, scrapbooking and much more. Their clean article layouts highlight the high quality of their digital-only content, covering topics such as ‘Culture and the Arts’, ‘Design & Technology’ and ‘Travel and Lifestyle.’

You can access the Watermark magazine app on iTunes for iOS or Google Play and Amazon for Android.

 

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