New Year, New Home

From Friday 23rd December 2016, the new home of the Pugpig London office will be 25-28 Field Street, Kings Cross, WC1X 9DA.

We are setting up a mail redirect service, but if you think something might have gone astray, you can contact us on the same number, 0203 405 5230, or by email,

In the meantime, we hope you have a very Merry Christmas and we will see you in the New Year!



Pugpig Pointers: Background Downloads

Pugpig Pointers is a series of weekly tips, tricks and tutorials on how to get the most value from your apps, delivered straight to your inbox and to the Pugpig Post.

Last week we covered how to add interactive elements to your apps with puzzle integrations. In this final week of our Discovery and Engagement series, we are covering the ways you can make the most of your app’s publishing model to engage readers with your new content through background download and push.

Different modes of publishing:

Depending on your publishing frequency and style, you can decide to post periodic editions, have a continuous feed to keep readers up to date with news as it breaks or bring the two together through a mixed-mode app. You can read more about our mixed publishing mode here. Whatever publishing model you follow, there are plenty of ways to ensure that users know when you’ve posted new and exciting content and can access it seamlessly. You can start by enabling background downloads to ensure that all your new content (editions and articles) have loaded by the time users receive a push notification driving them to your material.

What are background downloads and how do you use them?

By sending a  silent push notification, which contains no message or sound, you can deliver new content to the app without users having to manually update your feed or download new editions. You can schedule these pushes to happen at optimum times for background downloads to carry through, for example in the early hours of the morning and when a phone is connected to Wifi, to ensure that your app carries out background updates without disturbing your users. You might then post a local notification when you’ve finished downloading or processing the new content. This means that all your new data will have refreshed by the time the app is opened, creating a seamless journey for your users straight into your new content, meaning that it can be ready to enjoy for offline reading on a morning commute.

As a content owner, you have the ability to schedule your background push directly through push providers, but we’ve made sure to enable scheduling directly through Pugpig Distribution Service too for Urban Airship users, and customers using Firebase can send message or background pushes straight from our dashboard. If you want more information, feel free to email us.

In order for this to work users need to have opted-in to push, and we’ve covered how you can ensure users accept push notifications in our previous pointers.

What your users should know:

First step is to ensure your users are aware of their Background App Refresh settings and this additional benefit of opting-in to push notifications. Consider adding it to your welcome screens or your push permissions pop-up.

You should also let your readers know that they don’t have to compromise available memory on their devices by enabling the automatic downloads. With the new 1.9.0/1.10.0 update, users have the ability archive an edition directly from the store front by long holding on the cover. Another piece of information you might want to include in your welcome screens.

They should also know about the new automatic archive settings we have added in Settings > General where users can choose for editions to be auto deleted if they have not been read for certain amount of time and the time periods are configurable. We have also given users the option to receive background downloads only when connected to WiFi through their Automatic Download settings.

Do you want to know more?

To learn more about deep links, and all other topics covered within our Distribution and Engagement Series, register for our Pugpig Pointers Workshop taking place in London from 2 – 5pm on Thursday 10th November. 

If you want to stay ahead of the game, download the Pugpig Post app to access all of our weekly top tips throughout the series.

So far in Pugpig Pointers Series 1:
Part 1: Increase your apps visibility across stores through App Store Optimisation 
Part 2: Create effective welcome screens for your new users
Part 3: How to use deep linking in your direct mail
Part 4: Use social media seeding to reach brand new audiences.
Part 5: Push notifications and background download
Part 6: User sharing
Part 7: Puzzles



Pugpig BBQ 2016

Thanks to everyone that came along to our summer BBQ last week in Hyde Park. As promised the sun shone, there wasn’t a cocktail sausage in sight and we think it was our best summer get-together yet. If you weren’t able to make it, this short video shows you what you missed out on… Hopefully we’ll see you there next year!


In case you missed it: Pugpig does PDF! (And no it’s not what you think) webinar

A few weeks back we announced a new way to get your content into Pugpig Express using your PDFs, and we hosted a webinar to give some more information about our exciting new service!

Don’t worry if you missed it, you can watch it by clicking the video above. Our commercial director Zoe Walters and Pugpig Express product owner Clare Evans demo the new service and answer some of your questions in a Q&A at the end. If you want to see any of our other webinars, make sure to find Pugpig on Vimeo!

facebooktwittergoogle_plusfacebooktwittergoogle_plus launches Pugpig powered ‘Die Woche’



Spektrum Digital uses Pugpig to bring you ‘Spektrum – The Week’, the digital scientific journal of Scientific American, available on iPhone, iPad and Android. Each weekly issue, provides the latest and most important findings from research, as well as exclusive content, all summarised from the content on


Hobbs uses Pugpig for their new interactive Style Notes app



Style Notes is the new and exciting app from luxury high-street retailer Hobbs, created using Pugpig for Magazines and now available on iPhone and iPad. Each edition of Style Notes is dedicated to a specific occasion or look, giving the customer a sneak preview of the latest seasonal collection from the retailer. Featuring shopping, wishlisting and social media sharing, the new app perfectly demonstrates the digital direction that Hobbs is moving in.


Since Hobbs opened its first shop in 1981 it has grown from a small yet sought-after shoe label to a global brand synonymous with the best of British design. Out now, the ‘Occasion Wear’ edition of Style Notes showcases Hobbs’ beautiful range of wedding-guest dresses and accessories.


Prior to the digital edition of Style Notes, the seasonal catalogue was only available in print via the post and online via the Hobbs website. This new digital format introduces Hobbs to a new audience, and showcases the brand’s beautiful collections in a digestible format.


Jonny Kaldor, our CEO says, “Over the past year we have seen an interesting collision of content and commerce. Fashion magazines and retailers are discovering that beautiful shoppable apps create exciting new ways of delivering content, while deepening their relationship with consumers. And consumers are starting to expect nothing less.”



Mark Jones: Be famous?

In this presentation, Mark Jones gives an introduction to the JavaScript platform. The talk covers the fundamentals of using live examples whilst questioning whether this is the framework that will finally bring native performance to web applications.