Pugpig Pointers is a series of weekly tips, tricks and tutorials on how to get the most value from your apps, delivered straight to your inbox and to the Pugpig Post.
Last week we covered how to add interactive elements to your apps with puzzle integrations. In this final week of our Discovery and Engagement series, we are covering the ways you can make the most of your app’s publishing model to engage readers with your new content through background download and push.
Different modes of publishing:
Depending on your publishing frequency and style, you can decide to post periodic editions, have a continuous feed to keep readers up to date with news as it breaks or bring the two together through a mixed-mode app. You can read more about our mixed publishing mode here. Whatever publishing model you follow, there are plenty of ways to ensure that users know when you’ve posted new and exciting content and can access it seamlessly. You can start by enabling background downloads to ensure that all your new content (editions and articles) have loaded by the time users receive a push notification driving them to your material.
What are background downloads and how do you use them?
By sending a silent push notification, which contains no message or sound, you can deliver new content to the app without users having to manually update your feed or download new editions. You can schedule these pushes to happen at optimum times for background downloads to carry through, for example in the early hours of the morning and when a phone is connected to Wifi, to ensure that your app carries out background updates without disturbing your users. You might then post a local notification when you’ve finished downloading or processing the new content. This means that all your new data will have refreshed by the time the app is opened, creating a seamless journey for your users straight into your new content, meaning that it can be ready to enjoy for offline reading on a morning commute.
As a content owner, you have the ability to schedule your background push directly through push providers, but we’ve made sure to enable scheduling directly through Pugpig Distribution Service too for Urban Airship users, and customers using Firebase can send message or background pushes straight from our dashboard. If you want more information, feel free to email us.
In order for this to work users need to have opted-in to push, and we’ve covered how you can ensure users accept push notifications in our previous pointers.
What your users should know:
First step is to ensure your users are aware of their Background App Refresh settings and this additional benefit of opting-in to push notifications. Consider adding it to your welcome screens or your push permissions pop-up.
You should also let your readers know that they don’t have to compromise available memory on their devices by enabling the automatic downloads. With the new 1.9.0/1.10.0 update, users have the ability archive an edition directly from the store front by long holding on the cover. Another piece of information you might want to include in your welcome screens.
They should also know about the new automatic archive settings we have added in Settings > General where users can choose for editions to be auto deleted if they have not been read for certain amount of time and the time periods are configurable. We have also given users the option to receive background downloads only when connected to WiFi through their Automatic Download settings.
Do you want to know more?
To learn more about deep links, and all other topics covered within our Distribution and Engagement Series, register for our Pugpig Pointers Workshop taking place in London from 2 – 5pm on Thursday 10th November.
If you want to stay ahead of the game, download the Pugpig Post app to access all of our weekly top tips throughout the series.
So far in Pugpig Pointers Series 1:
Part 1: Increase your apps visibility across stores through App Store Optimisation
Part 2: Create effective welcome screens for your new users
Part 3: How to use deep linking in your direct mail
Part 4: Use social media seeding to reach brand new audiences.
Part 5: Push notifications and background download
Part 6: User sharing
Part 7: Puzzles