The national accountancy body, Institute of Singapore Chartered Accountants (ISCA) has launched the IS Chartered Accountant digital journal, using Pugpig. The monthly journal enables readers to access information on topics relating to accounting and business, anytime anywhere. Available on iOS, Android and Web, the digital journal has an interactive contents page and features that enable sharing, bookmarking, font resize and day/night mode.
Pugpig now supports Quantcast, one of the world’s most sophisticated data-intelligence platforms, meaning you can create personalised app experiences across your pugpig-powered apps. It’s free to get an account and just requires a small amount of development time to integrate into your Pugpig app. See our Pugpig Documentation for more information.
With the fields of the South Downs heaving from the excitement of this year’s Goodwood festival, well known betting newspaper Racing Post launch their new horse racing magazine The Winning Circle. Available on Android and iOS, the magazine provides fine writing and lavish pictures that capture the drama of the highest-class racing from around the globe: from the elegance of quintessential English meetings such as Royal Ascot and Goodwood, to the raw excitement of the American tracks and the growing power of Gulf nations such as Qatar and Dubai.
Published monthly, the app will include interviews with thoroughbred masters, news, commentary and a monthly diary from multiple Classic-winning jockey Frankie Dettori. With features such as sharing and scrapbooking, the app will truly help users make the most from the exciting equine calendar.
A question we often get asked is “I have a mobile responsive website, do I need an app?” We posted this article a few weeks ago but then we noticed this article from Benedict Evans and thought he had summed it up perfectly.
Benedict’s article focused on one simple question: Is your brand one that customers want to have on the homescreen of their device? If the answer is yes, Benedict’s opinion is that you need to have an app. If this applies to you and your brand, once you have an app, you can benefit from all the additional interactive and engaging features that an app provides: like push notifications, interactive content, social media sharing and shopping. In Benedict’s words, this is all about ‘offering value to the customer’, and these features, combined with a homescreen icon, all help to drive user engagement and build brand loyalty.
And we believe that this engagement can be enhanced specifically with the use of highly targeted, developed, push notifications and landing pages – features which are only available in an app. Engaging your users after download has never been more important – 70-80% of users are known to delete or disengage with their mobile app within five weeks of downloading. Not only helping to retain your users, targeted pushes can help to achieve that illusive ‘hyper-engaged user’ – one who visits your app once or even multiple times daily and therefore one who, if given the chance, would be much more likely to buy from your brand.
Ultimately, we believe the answer to this ever-popular question is that it’s not mobile web or an app, it’s both. And Benedict reiterates this when he says, “you should have a website that works well on mobile regardless of whether you also have an app”. Surely, with 57% of mobile users abandoning a website if it takes more than 3 seconds to load, this point is a no brainer. A mobile optimised site (which works well on all different devices) is vital to the success of your brand. And if this brilliantly mobile-optimised website is powered by a CMS, then there’s not even that much additional work required to repurpose your content for an app. At Kaldor, we think it ultimately comes down to a native user experience and interaction; if these are things you want, then an app is the way forward.
With the digital age of information making it harder and harder to charge for content, never has it been more important for content owners to find new and effective ways to engage readers with their advertising. We spoke with Tom Beckenham from Specle, in a Q&A session about some of the key questions our customers have in regards to boosting advertising revenue through their app.
Does in-app advertising really work and how do you stop it from just being an annoyance?
This is a key question across all types of applications. Consumers have now developed a sophisticated way to zone out to certain advertising and content owners have to work much harder to attract (and hold) their attention. The least effective forms of advertising are banner or in article advertising – although easy to implement and quick to generate revenue, they don’t make for a good user experience. The best place to put advertising is between articles, this is much less intrusive and similar to the layout of print, it fits in with the consumers expectation and therefore often has a longer dwell time. As long as it is placed well and in an area than can be seen, users will better engage with ads and not just write them off. To answer the question ‘Does it really work?’, we’re yet to see. There is lots of evidence that digital publications are read in similar way to print and therefore creating ads between articles, which are designed for a particular device and go edge to edge, is likely to be most effective. Full page interstitials which offer a beautiful interactive experience definitely help to better engage an audience – dwell time is much longer. One thing which is very distracting is letterbox advertising, this doesn’t seem to work very well and dwell times are very low.
Interactive advertising is absolutely the most engaging way for advertisers to advertise; second best is getting an ad which is designed for device and goes edge to edge, from a user experience point of view, this is very effective.
What are the most successful ad formats for publishers right now?
I suppose this is linked to the last question. Full screen ads are much more successful than banner ads – I think we’re almost programmed now to ignore banner ads, but I don’t have a huge amount of evidence to support that theory other than through customer feedback. When you’re publishing in an edition-based format, publishers still prefer to offer an edition-based advertising experience as it echoes the print format.
The placement of advertising is at a really critical point – moving away from a flatplan model and using a more rotational model is definitely the way to go. Less readers are reading content in a linear way now, they are moving around a lot more, meaning that if an ad is in page 20 of the publication but your reader jumps from page 6 to page 30, the ad will be missed. There’s a lot to be said for taking some of the online models of advertising and applying them to these editions (but making sure to use full screen ads). We’re even starting to see full screen ads on web now, in image galleries and in apple formats. There is certainly lots more to come here – I think we will see more and more full screen ads, because you can charge a lot more because it’s more effective. So we will see a lot more of these.
How long do you see it taking before all app activity will be bought on a programmatic basis?
Not long. I think it is very close. Publishers should be able to get to the point where they’re producing content, inserting some sort of code and only selling premium advertising – because there is just too much content and too much advertising for it all to be done manually. One of the issues we have with programmatic is doing it live – what we are looking at is how we can actually get ads downloaded in advance so users aren’t swiping past blank pages. This is a challenge right now as the user is generally not sitting on a page, they tend to be navigating and browsing. The Telegraph have been looking at this recently and have got to the stage where their full page interstitials just need to be pre-requested ‘x’ amount of pages before they come into view, to make sure latency isn’t an issue. And for times when a user has bandwidth issues, they have written in several redundancy methods to show a backup type of advert – meaning that the user will never see a blank screen. Programmatic advertising is absolutely the way almost everything will go before the end of this year. Standard IAB formats such as leaderboard and mpu are already majority traded in programmatic and full page interstitials will be added to this list. However, there will always be a place for hi-end custom build ads for branding and engagement purposes which can’t be achieved on a programmatic model.
Click here to see the full webinar or for more information about how you can integrate Specle advertising within your Pugpig powered app contact email@example.com.
We have recently updated our Urban Airship module and documentation so you can now upgrade to use their latest SDK version 6.0.2 on iOS. This version, which launched in Spring, includes a bunch of new push related features which will work out of the box in Pugpig app containers. Features you can start to take advantage of include:
in-app messaging – offering banner notifications that appear inside of your app and target all your users, not just the ones that have opted in for push notifications
out-of-the-box segments – offering more ways segment push in their dashboard e.g by location, in addition to Pugpig specific segments we have already added
lifecycle push – enabling you to set lifecycle triggers and plan push messages alongside this
HTML Landing pages – offering more freedom over the messaging you deliver via push and help increase engagement and response rates
Kaldor and Local World are celebrating the launch of ten new fully-interactive, regional newspaper apps using Pugpig. In just seven weeks the companies have conceived, designed, built and launched the Android-first titles which offer readers a brand new digital-only evening edition of their local newspaper on their phones and tablets.
Launched last week are new evening editions for the Bristol Post, Cambridge News, Derby Telegraph, Gloucestershire Echo, Hull Daily Mail, Leicester Mercury, Nottingham Post, South Wales Evening Post, The Sentinel and The Plymouth Herald. Published Monday – Friday at 5pm,the new regional apps offer readers a collection of the most popular news stories from throughout the day.
Kaldor and Local World also worked closely with Google ensuring that the launch was a rapid and smooth process. iPad and iPhone versions of the apps will also be available soon.
Matt Kelly, Group Digital Director at Local World says “So many readers and journalists grew up with the evening edition of their local paper being the pulse of their city. We’ve taken the essence of this and worked very hard with Google to develop a simple and brilliant new set of apps that will inform and entertain our readers on their way back from work every evening.”
Jonny Kaldor, CEO and co-founder of Kaldor says “To launch even a single app used to be a time consuming and costly exercise, but not any more. Our work with Local World shows that with Pugpig, we are now able to build beautiful and feature-rich content apps in a matter of days, without compromise.”
To find out more and download the Local World apps, see our client page.
Pugpig is now able to offer cross-platform analytics through their integration with Quantcast. In this webinar, we hear from Alasdair Cross (Head of Publisher Business Development at Quantcast) about how gaining a new level of insight into your users can drive your business decisions.
Pugpig has formally partnered with Puzzler to offer fully optimised puzzles of all shapes and sizes within your app. In this webinar, Sam and Tony from Puzzler Media talk us through the different puzzles available and how (they) can create a compelling app and generate a deeper level of engagement with users.
This webinar sees Adam Butcher from Urban Airship, speak about how the careful use of targeted notifications can keep users engaged and interacting with your brand. With Pugpig’s built-in integration, you can implement a wide range of these push related features into your Pugpig-powered apps.