All posts by Caitlin Shand

The Global Recruiter launches using Pugpig

Global-bundle1 Dedicated to bringing the very best in features, news and opinions from across the industry, The Global Recruiter launches their app using Pugpig. Foregrounding the importance of the agency recruiter, The Global Recruiter provides the inside track to the very best practice in talent attraction, acquisition, management, and retention. The app shows clear sections devoted to technology, innovation, regional features, current issues and sector analysis. From blog contributions to independent editorial, there are a wide range of views on offer into an industry which is at the heart of every business. Content is regularly updated, reflecting the fast moving nature of the industry sector. The app is available on iOS and Android.

facebooktwittergoogle_plusfacebooktwittergoogle_plus

Orlebar Brown launches OB Approved with Pugpig

OB-bundle1

OB Approved is the new and exciting app from luxury fashion retailer Orlebar Brown. Featuring the latest trends in beach and city wear, OB Approved is essential reading for people looking to stay ahead of the trends. With shopping, wishlisting and social media sharing capabilities within the app, creating an interactive and engaging app experience with OB Approved perfectly demonstrates the digital direction that Orlebar Brown is moving in. Created using Pugpig, OB Approved is available on iPhone and iPad.

Based in London, Orlebar Brown launched in March 2007 as a more tailored approach to men’s swimwear. In 2010 they made the journey off the beach and into the city and expanded the collection, which now caters for women and children as well. Available now, the ‘Cruise 15’ edition enables users to browse the latest key looks, articles, videos and offers.

Prior to the digital edition of OB Approved, the seasonal catalogue was only available from stores in print. This new digital format introduces Orlebar Brown to a new audience, and showcases the brand’s latest collections in a digestible format.

Adam Brown, founder of Orlebar Brown says “The decision to go digital with OB Approved was an easy one for our business to make. Giving our customers access to our key trends and looks, on whatever device they want, wherever they are was only ever going to be a positive and enables our customers to engage with the brand in a whole new way.

Download the app here >> http://www.orlebarbrown.co.uk/download-app

 

facebooktwittergoogle_plusfacebooktwittergoogle_plus

History Today launches using Pugpig

history-bundle1

History Today is the world’s most respected history magazine. For over 60 years it has published the finest writing from leading historians, and it has now launched on iOS and Android using Pugpig. Available now, the December issue covers topics as diverse as the Second World War, Napoleon’s childhood and the Indus civilisation and features podcasts, scrapbooking and sharing.

Established in 1951 by Brendan Bracken, the Minister of Information during the Second World War, History Today is published monthly and aims to bring serious history to a wide audience.

You can purchase single issues or subscribe within the app to receive every issue of the magazine along with bi-monthly themed specials. Subscriptions include access to the current issue, back issues, and specials. Available on iOS and Android.

 

facebooktwittergoogle_plusfacebooktwittergoogle_plus

Kaldor and Incisive Media celebrate the launch of 24 fully interactive content apps

IncisiveBundleBlogWideHaving worked with Kaldor since April 2014, Incisive Media decided in June 2015 to transfer their entire portfolio of digital publications to Pugpig. In just a few months the companies have conceived, planned, designed, built and launched more than 20 content apps that offer an exceptional user experience across all devices.

 

Incisive Media’s large-scale digital roll-out started with the launch of Investment Week in July 2015, and was followed by award-winning titles such as Post, which has been delivering hard-edged news and analysis for the insurance industry every week since 1840, and all the Risk and Trading Technology brands. By using Pugpig Professional across all apps, Incisive Media were able to set up a scalable infrastructure and repurpose templates to work across all brands, which helped the team reduce costs and benefit from economies of scale.

 

All Incisive Media titles are available on iOS, Android and the web and allow subscribers to consume the most up-to-date content on-the-go with features such as offline reading, scrapbooking favourites and social media sharing.

 

“We’re really pleased to have worked so closely with Incisive Media and their industry-leading B2B brands over the past few months,” says Jonny Kaldor, CEO and co-founder of software house Kaldor. “It’s exciting to see the speed at which app roll-out projects on this scale can now be delivered to our clients. Incisive Media are committed to delivering high-quality journalism to their subscribers, and with these new apps that feature-rich content is now accessible to users wherever they are.”

 

John Barnes, Managing Director of Incisive Insight at Incisive Media says “Apps, whether curated or continuous, are a key part of our digital strategy, and working with Kaldor has allowed us to streamline the production process of these products and improve the user experience and commercial offering. There is no question that our readers will benefit from these better products and we will be able to offer advertisers more and better targeted solutions as a result.”

facebooktwittergoogle_plusfacebooktwittergoogle_plus

Edition by John Lewis launches using Pugpig

JLEdition-BlogEdition is the free quarterly magazine from retail giant John Lewis that brings together the very best of John Lewis products and services with thought-provoking features, interviews and advice. Featuring shopping, wishlisting and social media sharing the new Edition app enables users to shop, share and save their favourite products, wherever they are. Created using Pugpig, Edition is available on iOS and Android.

facebooktwittergoogle_plusfacebooktwittergoogle_plus

Pugpig is going to Quantcast’s Supernova!

SuperNovaBLOG
On Wednesday 21st October we’ll be heading to Quantcast’s Supernova event along with media experts, publishers and cultural figures from around the world. Attracting a wide range of attendees from a host of different industries, the event aims to explore how advertising is driving the development of big data and technology.

 

One of the event’s big speakers is rugby legend Clive Woodward who led England to victory in the 2003 Rugby World Cup. Accompanied by talks from Ashwin Sridhar at The Economist, Ed Cole from Lloyd’s Banking Group and Buzzfeed’s Digby Lewis, it’s sure to be a fascinating and informative day. We can’t wait!

facebooktwittergoogle_plusfacebooktwittergoogle_plus

Watch out mobile web, the Ad Blockers are coming!

With the imminent release of iOS9, publishers who rely on mobile web for their content (and advertising), should prepare themselves for ad blocking apps that may well start to change things significantly. Watch this space for more info as the apps launch and we discover how much use they really get in consumer’s hands, and in the meantime have a look at this…

 

http://thenextweb.com/apple/2015/08/24/ios-9-content-blocking-will-transform-the-mobile-web-ive-tried-it/

 

 

facebooktwittergoogle_plusfacebooktwittergoogle_plus