Pugpig Customer Day 2016


‘judging by the speaker line up not everyone is purely here for the post panel drinks’ – @romneywhitehead

On Wednesday 19th October we hosted our third annual Pugpig Customer Day, bringing together customers, guests and friends of Kaldor for a series of talks, good quality beer and a bundle of excited chatter. The Seven Dials Club on Earlham St provided an ideal space for the occasion: after checking in (and checking out the bar), we all eagerly took our seats.

Jonny kicked off the day with a company update: customer announcements were made in relation to world-class brands, including Metro, IBM, Independent and Arsenal. That’s not to mention the fact that Hearst and Conde Nast both have new titles moving to Pugpig. Oh, and The Economist will be rolled out globally on our platform! As if things couldn’t get more exciting, guests were treated to a sneak peek of our brand new Pugpig product – to be revealed at our launch-stroke-Christmas party in December. (Watch this space).

Next up, Liam Keating from Conde Nast took to the floor to discuss the company’s transition to Pugpig. Conde Nast selected Pugpig Connect as one framework for all of its brands, providing a solution to out-of-control creative challenges and a lack of in-house editorial resources. Pugpig is easy for Conde Nast to maintain, allowing the company to react to the industry quicker whilst relieving worries related to new devices and screen sizes. As well as this, Conde Nast can seamlessly share content and retain creative control. We think that’s pretty important.

Appboy’s Gareth Ballard shared some handy app engagement pointers, including the essentialism of onboarding in order to create a positive first impression, as well as the importance of maximising channels to increase conversions. Our very own CTO, Jon, contributed a bit of beer-in-hand light relief in the form of a Dylan-themed presentation. ‘Blood on the streets’ gave us a tech-focused year in review and explored some of the threats facing publishers and tech providers beneath the unpredictable sky of changing consumer behaviour.

Moving on from 60s songwriters and after a short break we returned to possibly the coolest event of the day (sorry Jon!): a Q&A panel in the form of speakers from LADbible, The Economist, Motorsport and The Independent. We had the pleasure of delving into their thoughts on the greatest industry challenges and threats, revenue predictions, digital journeys and more. Keep your eyes peeled for further Customer Day posts to find out what they had to say…

After a peek into the world of app monetisation from Trinity Mirror’s Matt Colebourne, and a Pugpig product update from Zoe, visions of exploiting the open bar were close to becoming a reality. However, as with every Customer Day line-up, we had one last trick up our sleeve in the form of Alex Watson (Head of Product at none other than BBC News), discussing the Future of Journalism and Journalism as a ‘Product’. What a finale! Alex ended the day on a high in the form of intelligent, unguarded opinion served with a large pinch of dry wit. He had us laughing ourselves off our seats and heading for the end-of-day drinks in the best possible spirits.

Overall, the Customer Day was a huge success and we’d like to thank everyone who attended – we hope you had as much fun as we did!