Pugpig Pointers is a series of weekly tips, tricks and tutorials on how to get the most value from your apps, delivered straight to your inbox and to the Pugpig Post.
Last time on Pointers we covered how user sharing can help spread your content and increase chances of converting users into subscribers.
How can puzzles add value to your digital editions?
Adding interactive elements like crosswords, sudoku, code words and word searches can help you to create a compelling app that can generate a deeper level of engagement with users.
Compared to any other pages, ones with puzzles have the longest dwell time. This increases the overall session duration and contributes to more in-app activity. Offering puzzles is a great way to hook readers, they are enjoyable to play, giving the reader a reason to form habits and return to your app more regularly.
You can also use puzzles as part of your marketing campaigns and integrate them into any competitions you run. Over a million people take part in competitions every year, 34% via digital. With the use of push notifications, you can alert users when new puzzles have been posted and ensure that they interact with your app in return for great rewards.
DID YOU KNOW…
We have a webinar! Watch ‘Delivering puzzles to apps for deeper user engagement – in association with Puzzler Media’ by following the link.
HOW CAN YOU INTEGRATE PUZZLES INTO YOUR APPS?
Well, we have clients who choose to build their own HTML puzzles, some examples being The Week, First News and Chemistry World. Alternatively you can integrate with our partner Puzzler, like the Telegraph and Metro apps.
Puzzler is the UK’s largest puzzle supplier, delivering bespoke puzzles to national and regional newspapers and consumer magazines. They have a fantastic offering across print and digital platforms. We offer an integration with the Puzzler SDK through our Distribution system which makes it easy to include digital puzzles with minimal work required from your editorial teams.
WHAT FEATURES DO PUZZLER OFFER?
- * Crosswords, Wordsearch, Sudoku, Slider, Jigsaw puzzle options
- * Fully responsive puzzles that have been optimised for mobile play
- * Local storage, which means users can return to continue playing your puzzle/game where they left off
- * Extras like puzzle hints, progress indicators and reward messages
Make sure to contact email@example.com and we’ll tell you a bit more about how puzzles can work and can put you in touch with the right people at Puzzler.
Part 2: Create effective welcome screens for your new users
Part 3: How to use deep linking in your direct mail
Part 4: Use social media seeding to reach brand new audiences.
Part 5: Push notifications and background download
Part 6: User sharing