Welcome back to Pugpig Pointers, a series of weekly tips, tricks and tutorials on how to get the most value from your apps, delivered straight to your inbox and to the Pugpig Post. So far, have covered topics such as ASO and creating effective Welcome Screens.
This week we’re going to show you how we’ve used our sharing framework in direct mail so you can apply this to your own communications to increase app installs and engagement. You can promote new app installs with the use of smart banners and by deep linking users into the app using Pugpig Share URLs.
Regular digests or top lists of breaking news and special content are a great way to keep users in the loop about new content. Alternatively, you can incorporate competitions, give-aways and regular offers in your direct mail campaigns, giving readers added incentives to engage with your brand. You can view our direct mail example below, complete with Share URLs that deep link to our app and see how this is a great way to increase app engagement.
5 things that happened this week at Pugpig HQ…
We’ve had a busy week and here at Pugpig. Here are some things that you may have missed, including our exciting appearance at AdWeek New York!
WE HAVE LAUNCHED NOT 1…NOT 2… BUT 3 APPS!
Time Inc has just relaunched the exciting new 5:2 Diet Complete Meal Planner app, powered by Pugpig. The fully responsive app offers an array of digital editions covering ‘Comfort Food,’ ‘Speedy Single Servings’ and ‘Shape up for Summers.’ Continue reading here…
Shareholder, the new digital magazine from The Share Centre, is the latest addition to the range of apps powered by Pugpig. Click here to read more!
WE SPOKE AT 1 AMAZING EVENT…ADWEEK NEW YORK!
Monday kicked off the start of Advertising Week in New York, and we’re very excited about it, especially as our CEO here at Pugpig, Jonny Kaldor, discussed key changes in the mobile app ecosystem that will allow content owners to create apps that consumers really care about. Read more…
THE DEEP LINK USER JOURNEY:
If a user has your app downloaded already:
When a Share URL link is opened and the app is installed, it will take the user straight into the app to view the page. You can find out where to retrieve your Share URLs here, they are unique to each article and available in the Pugpig Distribution service.
If a user does not have your app downloaded:
When a Share URL link is opened and the app isn’t installed, the page will open in a browser or simple webview. The user is shown a visual banner at the top of web page that shows your app icon, app title and a call to action (CTA) to download the app. This way, you can create a seamless user journey from web to app for increased chances for app download. Driving traffic to your app from your mobile site is the smartest way to gain new app users and retain mobile visitors.
To learn more about deep links, and all other topics covered within our Distribution and Engagement Series, register for our Pugpig Pointers Workshop taking place in London from 2 – 5pm on Thursday 10th November.