We worked with Metro to replace an already existing app, enabling them to plug straight into their existing editorial systems and create beautifully designed mobile editions with almost no extra editorial effort.
The new Metro app offers their immense readership two issues every weekday, for absolutely free. Staying true to their print issue, readers can get their fix of news, sport, celebrity, features and more, all delivered automatically to smartphones and tablets. And with the use of responsive design, pages adhere to different screen sizes too, which means Metro’s daily videos and stunning HD photography translate seamlessly across mobile devices.
Metro has done some great things with the Pugpig App Container through bespoke templating, creating sleek and effective edition covers that lead straight into the day’s biggest stories. With easy navigation for their users, they have also enabled the use of cross-edition search and deep-linking, plus readers can share articles directly from the app.
On top of this, the new app is packed with interactive features and working with companies such as Puzzler and Specle, Metro has integrated responsive jigsaws, crosswords and advertisements into their editions so that their readers don’t miss out on the deals and competitions they know and love from their print issues.
Jonny Kaldor, CEO and co-founder of Kaldor, says “This has to be our biggest launch to date, and possibly the most exciting. Together with the Metro team and our friends at Clock, we’ve built an outwardly looking simple, yet incredibly sophisticated app using our standard off the shelf Pugpig product. And by tightly integrating with their own editorial system, the Metro team is now able to publish content faster and at lower cost than ever before. We love it.”
Martin Ashplant, Digital Director, Metro, said: “Metro is delighted to be releasing an improved version of our digital editions, and looks forward to users enjoying the rejuvenated and sleeker design. We’re now providing a one-stop-shop for advertisers, something unique in the marketplace that no other newsbrands are doing. And following the huge success of our evening edition on tablet, it’s great to see it now become available on phone too.”