Adobe’s AEM Mobile announcement and what it means to publishers

 

After today’s big announcement at the Mobile World Congress by Adobe, you may be left wondering what’s going to change and what it means for publishers. Here’s our (very brief) take on it…

 

What did they announce?

In a nutshell, Adobe announced two major changes that will affect DPS customers:

  • The launch of Adobe Experience Manager (AEM) Mobile, that will (amongst many other things) subsume what was previously marketed as Adobe DPS 2015
  • The inevitable (but not immediate) end of life for Adobe DPS Classic

 

What does the launch of AEM Mobile signify?

In essence, Adobe have switched their emphasis from publishing to enterprise app development. This represents a significant shift in both industry focus and scale. Until today, DPS was a product that was almost uniquely aimed at building digital editions of print products. The target market was publishers large and small, who wanted to create mobile versions of their traditional brands. Now Adobe are focusing on enterprise clients who want to benefit from a larger suite of products aimed at automating app development in general rather than just publishing.

 

What exactly is AEM Mobile?

From a publishing perspective it’s a rebadging of the DPS 2015 platform with a bunch of extra stuff behind it. In fact if you are already on DPS 2015, then you’ll log into the same portal, but it will now be branded AEM Mobile. But it’s also a lot more than DPS used to be, because it also includes the AEM CMS – an enterprise CMS used traditionally for asset and content management to drive digital marketing. Along with that, you get Adobe Analytics and the Cordova (Phonegap) framework that will give your developers the ability to extend the base native app container to create all sorts of new features and functions. So it’s significantly bigger.

 

How much will AEM Mobile cost?

We don’t know as there is no public price list. Prices are based on “a number of factors including numbers of apps in the license and scope of the organization.”  That said, our guess is that prices will be higher than for DPS given it’s being sold as an enterprise solution and there is significantly more stuff bundled with the service.

 

What does all this mean for DPS customers?

What this means in practical terms is that classic DPS will only be available to existing customers and probably only for as long as their existing DPS classic contracts run (the second bit is a guess on our part). The official statement is that Adobe have “no near-term plans to end-of-life the DPS Classic product”. One thing is clear however – the only way to buy DPS functionality in the future will be by purchasing AEM Mobile.

 

Ok then, what do I need to do if I want to switch from DPS to Pugpig?

It’s pretty easy to do – we’ve been working with our partners to provide a service to help you move from your existing DPS apps onto Pugpig. They will be there every step of the way to ensure your move is as quick and pain free as possible. Follow this link for more info…

 

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