Kaldor and the British Psychological Society are today celebrating the launch of The Psychologist using Pugpig. Available now on iOS and Android, The Psychologist is the Society’s monthly magazine which is read by more than 50,000 members and serves as a forum for communication, discussion and debate on a range of psychological topics.
Prior to the new Pugpig-powered app, The Psychologist was available in print and as a flip-page digital replica. The new app integrates with the membership database of the Society, allowing members access to all content that incorporates all of Pugpig’s interactive functionality and renders beautifully across all screen sizes.
Now 115 years old, The British Psychological Society promotes excellence and ethical practice in the science, education and practical applications of psychology.
Dr Jon Sutton, Managing Editor of The Psychologist, said: ‘We’re delighted to get our app out there. Kaldor have been great to work with. I think what we’ve ended up with is pragmatic in terms of how it works with our existing systems and resources, but represents such an improvement in terms of how our readers will be able to access our content on the go. As well as the monthly edition, we’ll be dropping in a few open specials from time to time… I think this will be a real game changer in terms of how we work, and the visibility of The Psychologist and hopefully even psychology itself!’
Jonny Kaldor, CEO and co-founder of Kaldor, the creators of Pugpig says “We’re seeing a steep rise in the number of membership organisations and societies using digital channels to communicate with their members. Using an app, societies can choose how they send their members content, either by bundling it up into a traditional edition, or by sending a continuously updating stream of content, or even mixing the two models together. In this way, readers get the cover to cover reading experience they are familiar with, while also getting up to the minute breaking news as it unfolds.”