Monthly Archives: February 2016

Adobe’s AEM Mobile announcement and what it means to publishers

 

After today’s big announcement at the Mobile World Congress by Adobe, you may be left wondering what’s going to change and what it means for publishers. Here’s our (very brief) take on it…

 

What did they announce?

In a nutshell, Adobe announced two major changes that will affect DPS customers:

  • The launch of Adobe Experience Manager (AEM) Mobile, that will (amongst many other things) subsume what was previously marketed as Adobe DPS 2015
  • The inevitable (but not immediate) end of life for Adobe DPS Classic

 

What does the launch of AEM Mobile signify?

In essence, Adobe have switched their emphasis from publishing to enterprise app development. This represents a significant shift in both industry focus and scale. Until today, DPS was a product that was almost uniquely aimed at building digital editions of print products. The target market was publishers large and small, who wanted to create mobile versions of their traditional brands. Now Adobe are focusing on enterprise clients who want to benefit from a larger suite of products aimed at automating app development in general rather than just publishing.

 

What exactly is AEM Mobile?

From a publishing perspective it’s a rebadging of the DPS 2015 platform with a bunch of extra stuff behind it. In fact if you are already on DPS 2015, then you’ll log into the same portal, but it will now be branded AEM Mobile. But it’s also a lot more than DPS used to be, because it also includes the AEM CMS – an enterprise CMS used traditionally for asset and content management to drive digital marketing. Along with that, you get Adobe Analytics and the Cordova (Phonegap) framework that will give your developers the ability to extend the base native app container to create all sorts of new features and functions. So it’s significantly bigger.

 

How much will AEM Mobile cost?

We don’t know as there is no public price list. Prices are based on “a number of factors including numbers of apps in the license and scope of the organization.”  That said, our guess is that prices will be higher than for DPS given it’s being sold as an enterprise solution and there is significantly more stuff bundled with the service.

 

What does all this mean for DPS customers?

What this means in practical terms is that classic DPS will only be available to existing customers and probably only for as long as their existing DPS classic contracts run (the second bit is a guess on our part). The official statement is that Adobe have “no near-term plans to end-of-life the DPS Classic product”. One thing is clear however – the only way to buy DPS functionality in the future will be by purchasing AEM Mobile.

 

Ok then, what do I need to do if I want to switch from DPS to Pugpig?

It’s pretty easy to do – we’ve been working with our partners to provide a service to help you move from your existing DPS apps onto Pugpig. They will be there every step of the way to ensure your move is as quick and pain free as possible. Follow this link for more info…

 

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British Media Awards shortlist announced

Along with a bunch of our clients, we’ve been shortlisted for the 2016 British Media Awards! Stylist is up for App of the Year, Porter, First News and The Week are all shortlisted for Media Brand of the Year and we’ve been shortlisted for Technology Provider of the Year- an award that recognises ‘the industry’s best third-party technology provider’. The ceremony will take place in London on 4 May. Fingers crossed for wins all round for us on the night.

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The Psychologist launches using Pugpig

PsychoBLOG

Kaldor and the British Psychological Society are today celebrating the launch of The Psychologist using Pugpig. Available now on iOS and Android, The Psychologist is the Society’s monthly magazine which is read by more than 50,000 members and serves as a forum for communication, discussion and debate on a range of psychological topics.

Prior to the new Pugpig-powered app, The Psychologist was available in print and as a flip-page digital replica. The new app integrates with the membership database of the Society, allowing members access to all content that incorporates all of Pugpig’s interactive functionality and renders beautifully across all screen sizes.

Now 115 years old, The British Psychological Society promotes excellence and ethical practice in the science, education and practical applications of psychology.

Dr Jon Sutton, Managing Editor of The Psychologist, said: ‘We’re delighted to get our app out there. Kaldor have been great to work with. I think what we’ve ended up with is pragmatic in terms of how it works with our existing systems and resources, but represents such an improvement in terms of how our readers will be able to access our content on the go. As well as the monthly edition, we’ll be dropping in a few open specials from time to time… I think this will be a real game changer in terms of how we work, and the visibility of The Psychologist and hopefully even psychology itself!’

Jonny Kaldor, CEO and co-founder of Kaldor, the creators of Pugpig says “We’re seeing a steep rise in the number of membership organisations and societies using digital channels to communicate with their members. Using an app, societies can choose how they send their members content, either by bundling it up into a traditional edition, or by sending a continuously updating stream of content, or even mixing the two models together. In this way, readers get the cover to cover reading experience they are familiar with, while also getting up to the minute breaking news as it unfolds.”

Download the app now on iOS and Android.

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Kaldor works with the Independent on the launch of The Independent Daily Edition

Independent-Blog

Kaldor is delighted to announce the launch of the award-winning daily newspaper, the Independent, on Pugpig. Available now on iOS and Android tablets and phones, The Independent Daily Edition reflects the award-winning design of the paper, renders beautifully across all screen sizes and is delivered straight into the hands of readers wherever they may be.

Replacing an already existing app, the Kaldor team and The Independent worked together to conceive, design, build and launch the new app in less than eight weeks.

The Independent Daily Edition uses Pugpig Connect, which enables them to plug straight into their existing editorial systems and create beautifully designed mobile editions with almost no extra editorial effort.

Jonny Kaldor, CEO and co-founder of Kaldor, says “Launching such a prestigious title as The Independent Daily Edition fills the team with immense pride. It’s great to see Pugpig powering one of the biggest brands in publishing.”

 

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Happy Birthday Pugpig!

 

Five years ago to the day, four freshly departed Newscorp employees sat around a table in the corner of an empty 4,000 square foot office on the second floor of the old Times building at 222 Grays Inn Road and pondered what they were going to do with the next few years of their lives…

We knew we could work together. We knew we had just enough cash to tide us through a lean period. And we knew we’d amassed a load of knowledge thanks to our then recently aborted attempt at bringing project Alesia to life. Feel free to google it. Or look at Apple News. The problem was that we didn’t really know exactly what to do. We wanted to become a sort of app incubator, helping people with great ideas to bring them to life, take them to market and reap the rewards. Only we were dry on ideas. We tinkered with a mix of loosely defined concepts from cycling utilities to wine guides, TV companion apps, interactive ad platforms (Addled!) and games, but none of them really grabbed us. And yet always in the back of our minds there was one simple idea. It wasn’t a huge stretch to be honest – content management and publishing was pretty much all we had cared about for years. And so it was that we decided to put all our focus into building our own little publishing platform, and doing it properly this time…

Within a few weeks we had this little fellow plastered across an otherwise blank website and we were ready to go.

 

 

Just a couple of months later we launched Jasmina’s Giraffe on the iPad – Pugpig’s first little offspring. But it’s thanks to our friends Kerin O’Connor, Alex Watson and Paul Lomax at Dennis Publishing who asked us to launch an app for The Week, that Pugpig put itself firmly on the map in the first week of November, 2011.

Back then we were still just a handful of people perched on desks at CHI’s office in Fitzrovia, with pizza nights every Wednesday and Christmas lunch round a table for four at Nando’s on Goodge Street. And here we are, five years later, thirty three people in London, New York and Madrid, powering over 250 beautiful apps for publishers, retailers and corporates all through our shiny new set of cloud services.

Who would have thought our little hybrid pigdog (and a brilliant team) could have achieved so much?

Happy birthday Puggers…

 

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5 Digital Publishing Predictions for 2016

Blog-Predictions

 

Some years ago, Jon Marks (our CTO) predicted that 2014 would be the year to mark the ‘death of the app.’ Fast-forward to the present-day and we can’t deny that apps remain ever-prominent in our engagement with content and brands. In fact, statistics show that 2014 was actually the year that mobile interaction with digital media overtook that of desktop and laptop devices.

Having naturally embraced the power of the app, here at Pugpig we’re pondering what the future holds for digital publishing. 2015 predictions foresaw Android growth and a move towards continuous publishing models. Questions arose around Facebook’s potential jump onto the publishing bandwagon through article-based consumption – which turned out to be a taster for  the release of Facebook Instant Articles. 2015 also saw the release of Apple News, Google Amp and Snapchat Discover.

At our recent Pugpig Customer Day, we took the opportunity to ask our clients and partners their predictions for the new year in the fast-paced world of online publishing. We’ve summarised the findings here in these 5 digital publishing predictions for 2016.

1. The growth of third-party publishing channels

The first big trend we’re betting on is all about content distribution – and with the big tech players all vying for consumer attention, publishing channels such as Apple News, LinkedIn, and Snapchat Discover are going to be at the forefront of their battle for that attention, offering exciting new opportunities to publishers and consumers alike.

With built-in audiences, all of these channels provide a crucial platform for getting your content seen by people who may not even know you exist. Once you’re seen, the trick is then to corral them into your own properties (such as your website or apps) through the use of deep links and smart banners. If you’re clever, in one step you can send new readers from someone else’s service right into pages deep inside your app. The undeniable growth of these channels was also noted by our customer day attendees, who voted Apple News as the as the most significant third-party publishing platform to have emerged in 2015.

2. Mixed publishing models

Deciding what publishing model is most appropriate for you content may be tricky. To go for an edition-based model means you can mimic your print process by creating beautiful digital flip-page content that can be posted periodically, however, it could be at the cost of frequent engagement from your audience. On the other hand, a continuous publishing model offers a sense of immediacy with a continuous feed that will undoubtedly bring readers back into your app regularly to check out new content.

Who says you can’t have both? We predict that the mixed publishing model will be popular in 2016.

Our CEO Jonny Kaldor advises that ‘a healthy mix of edition-based content and continuously published articles will give you the ability to keep readers coming back to your apps more often for timely updates, while giving them the finishability of the editions they know and love. And with the intelligent use of segmented push notifications, you can let your readers know when content that is relevant to them has just been published and get them back in your app with one tap.’

3. App Streaming

Google are testing a new app streaming service that is perhaps one of the most exciting developments to have emerged so far in the last year. Imagine being able to move between between apps as seamlessly as you can between web pages. Well, Google (and soon Apple, we believe) want to offer a way to to do this and also give consumers the option to access apps even before downloading them.

How will it work? Well, they’ll do all the processing on the server and send the user screens from the app to their device through ‘app links’.  They then give them the option to download the app on their own terms whilst being able to preview the content offered.

This will undoubtedly create a more open platform of discoverability, and make accessibility much easier. All of which  means that if the consumer is engaged and excited by the content streamed through ‘app links’, they will be far more enticed to download the app to gain full features such as offline access. We are keen to see what app streaming will do for digital publishers in 2016.

4. Consumerism of corporate communications

There is a developing sophistication in how we consume content and it seems that businesses will start to do a better job of delivering high quality content to their internal and external audiences. Let’s be honest, how enthralling are your monthly company newsletters and weekly email bulletins? This could all change if we start seeing employees as consumers and encourage those  within the corporate comms profession to develop content that is not only relevant but also looks great.

Throughout 2015 we saw an increased interest in corporate communications and sales force enablement apps, and we can see this trend continuing in 2016. Kat Elliott, a senior digital consultant at NDP agrees.  She believes ‘big consumer companies have lots of different arms and they want to share information more efficiently. So what are people doing every day? They’re on their phones and checking their emails on their tablets. They will use those formats to enhance the structure of their organisational comms rather than monthly company meetings, for example.’

As we notice this cultural shift of content consumption and a rise in mobile engagement, we believe this could be the year for corporate communities to evolve their standard  HR and Internal Comms practices.

5. Increased interest in wearable technology

There has been speculation that 2016 will see an increasing number of vendors that will consider app development, device management, and content delivery that is wrist-ready. Wearable technology such as the iWatch offer the potential to expand the publishing experience beyond the smartphone and tablet. With a device that is arguably more intimate than your smartphone, how can digital publishers use this to actively engage smartwatch users with their content?

The iWatch and many other smartwatches can offer concise previews to your new content and notify the user with the potential of increasing engagement once new content has been published. Creating apps for the watch means creating a simple and practical way to consume digital content through brief synopses, headlines and images which offer a handoff that can load the full story on your phone.

Gilles Raymond, Founder and CEO of News Republic, recently stated his interest regarding wearable technology. ‘On the wrist, news alerts become more immediate, closer to the reader, and more intimate. This increased intimacy puts additional pressure on making sure the user gets the alerts they find most important, to them.’

This could mean that digital publishers have to consider catering to a new device, but is creating content that is wrist-ready a worthwhile investment? Only 2016 will tell.

 

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