Here’s an update on what we’ve been up to recently and what new Pugpig developments you can look forward to over the coming months.
Pugpig Distribution Service - We’ve been continuously improving our Distribution Service since its launch in May and we now have over 250 apps using it. Apart from leaving your technology headaches behind it also enables you to view app analytics and manage push notifications, promo slots, indexing and deep-linking. As you can tell, we’re really proud of it! Read more about it here.
Mixed-mode publishing - No longer do you have to decide whether you want an edition-based or continuous publishing app – we’ve merged them both into the new Pugpig App Container so that you can give your readers the cover to cover reading experience they are familiar with, while also getting up to the minute breaking news as it unfolds using our new dual publishing model.
Pugpig for Apple Watch - Your content is now available to read through your Pugpig-powered app on the Apple Watch. Watch this space for more news about this coming very soon!
Broader content distribution - You’ll soon be able to reach loads more readers through our plugins to new distribution channels like Apple News, Facebook Instant Articles and Snapchat Discover to name just a few. We’re also integrating with companies like C3UK who will be providing content on the train network up and down the UK. Pugpig is no longer just a mobile app solution, we’ll help your get your beautifully structured content wherever you need to send it.
New services packages - We want it to be as easy as possible for you to get your app live in the stores, looking exactly how you want it, and in the hands of as many users as possible. That’s why we’ve developed our new Getting Started, Creative and Support packages. More info here…
Exciting new partners - We’re constantly integrating with exciting new technology partners, for content creation, analytics and more. Our philosophy has always been to partner with the best solutions in the market and this year we’re doing more than ever. Possibly most exciting is our new integration with Woodwing Inception, which will very soon have the option to publish straight into Pugpig. Watch this space for announcements coming soon!
Better discovery - Thanks to recent advances, both Apple and Google now allow the content in your apps to be indexed and searched. No longer are your apps searchable only by name and a few keywords. In fact, it’s now possible to have your app content surfaced in a Spotlight or Google search and then drive your potential audience either to the appropriate content in a web page with a smart banner pushing people to your app, or better still, to deep link right into the app if they already have it installed. And with Google currently testing out app streaming, this is going to get even easier, as readers won’t even have to download your app to use it.
If you’d like more information on any of the above as always, just get in touch and we’ll be happy to dig in as much as you like.