Monthly Archives: January 2016

Latest Features in our Distribution Service

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The Pugpig Distribution Service manages the content from your Authoring Service and pushes it to your apps, taking care of everything else in between. With over 250 apps live on the platform, read about five new features our customers are using to manage their apps and leave their technology headaches behind.

 

1. The Dashboard

A single integrated portal with all the information you need to know to manage your app and publish content, all in one place. You can check store reviews, latest social media coverage, data usage, editorial content and analytics. Dashboard widgets are clearly presented and easy to view at a glance so you can keep up to date and see how your app is performing. You can be up and running in minutes on our Distribution Service and it is designed to be scalable for publishers. Once you have an account in place we can onboard all of your titles making it a powerful company wide tool. Contact us for a trial or to discuss migrating to this product. 
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2. Hosted Web Reader

Every customer on our Distribution Service gets a hosted and themed Web Reader. With the option to use a Vanity Domain many of our customers are making full use of this additional platform and it is a perfect destination for social sharing links to your content. It offers a similar experience to the native app containers we offer and also helps promote these apps with iOS and Android Smart Banners encouraging the app installs when readers are viewing on a mobile device.

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3. Fast and secure content delivery

The Distribution Service will handle all of your content delivery, connecting seamlessly with your preferred Content Management System. We have partnered with Fastly to offer a lightening fast and secure CDN as part of our service. This means security and load is taken care of and you can easily deliver your content to a global audience. Many clients choose not to properly protect their content because it is a bit of a tech headache, but with the Pugpig Distribution Service we’ll sort this for you. Digital publishing couldn’t be easier because all your content (editorial, advertisements, supplements, puzzles) is in one place.  Our service also keeps track of app usage and measures how well it is performing. We have lots more features coming soon including scheduled publishing so stay tuned for more updates.

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4. Live analytics from your Google account

The data you want, the way you want it. The Distribution service displays key analytics information in highly visual, easy to view graphs. It will automatically run reports on your app based on metrics important to our customers like MPAs. It allows you to link off to the full Google Analytics suite to drill down further when you need to. At Pugpig we connect with the market leaders for analytics, user data collection and push notifications.

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5. Making the most of native app features

The Pugpig app containers are feature rich with Sounds, Share, Search, Scrapbook, Wishlist… the list goes on. Most features require server-side components but with our Express product and Distribution Service you can make use of these features without extra development. One example is adding promo slots. You can add these to tablet or phone, iOS or Android – keeping your marketing team happy and attracting new readers! We support a range of add-ons, including Specle (for adverts) and Puzzler (for interactive puzzles) allowing you to make your apps more engaging to your end users.

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New Pugpig features

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Here’s an update on what we’ve been up to recently and what new Pugpig developments you can look forward to over the coming months.

Pugpig Distribution Service - We’ve been continuously improving our Distribution Service since its launch in May and we now have over 250 apps using it. Apart from leaving your technology headaches behind it also enables you to view app analytics and manage push notifications, promo slots, indexing and deep-linking. As you can tell, we’re really proud of it! Read more about it here.

Mixed-mode publishing - No longer do you have to decide whether you want an edition-based or continuous publishing app – we’ve merged them both into the new Pugpig App Container so that you can give your readers the cover to cover reading experience they are familiar with, while also getting up to the minute breaking news as it unfolds using our new dual publishing model.

Pugpig for Apple Watch - Your content is now available to read through your Pugpig-powered app on the Apple Watch. Watch this space for more news about this coming very soon!

Broader content distribution - You’ll soon be able to reach loads more readers through our plugins to new distribution channels like Apple News, Facebook Instant Articles and Snapchat Discover to name just a few. We’re also integrating with companies like C3UK who will be providing content on the train network up and down the UK. Pugpig is no longer just a mobile app solution, we’ll help your get your beautifully structured content wherever you need to send it.

New services packages - We want it to be as easy as possible for you to get your app live in the stores, looking exactly how you want it, and in the hands of as many users as possible. That’s why we’ve developed our new Getting Started, Creative and Support packages. More info here…

Exciting new partners - We’re constantly integrating with exciting new technology partners, for content creation, analytics and more. Our philosophy has always been to partner with the best solutions in the market and this year we’re doing more than ever. Possibly most exciting is our new integration with Woodwing Inception, which will very soon have the option to publish straight into Pugpig. Watch this space for announcements coming soon!

Better discovery - Thanks to recent advances, both Apple and Google now allow the content in your apps to be indexed and searched. No longer are your apps searchable only by name and a few keywords. In fact, it’s now possible to have your app content surfaced in a Spotlight or Google search and then drive your potential audience either to the appropriate content in a web page with a smart banner pushing people to your app, or better still, to deep link right into the app if they already have it installed. And with Google currently testing out app streaming, this is going to get even easier, as readers won’t even have to download your app to use it.

If you’d like more information on any of the above as always, just get in touch and we’ll be happy to dig in as much as you like.

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Bikesport News launches on Pugpig

BSN-BlogKaldor are pleased to announce the launch of the Bikesport News (BSN) app using Pugpig. Replacing a flip-page digital replica, the magazine now incorporates Pugpig’s interactive functionality and offers fans more of the content they love direct to their iOS and Android devices.

Established in 2008, BSN has grown from a one-man band to the UK’s biggest bike-racing only website with over half a million visitors every month keeping them up to date with the world of MotoGP, World Superbikes, British Superbikes, Isle of Man TT, club and road racing news.

Available now on both phone and tablet, the free to download app offers fans beautiful image galleries, breaking news, interviews and in-depth articles. All of which incorporates the functionality that you’ve come to expect from a Pugpig-powered app including search, social media sharing and scrapbooking to favourites.

BSN editorial director David Miller said: “Our decision to move from a print product to a digital format was not taken lightly but we feel that after two months of big slog the results we have achieved will be well received by readers and racers alike.”

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Our Pugpig friends predict the ‘Next Big Thing’ in digital publishing


At our recent Kaldor Customer Day, we took the opportunity to speak to NDP’s Senior Digital Consultant Kat Elliott and the Product Manager for Apps at the Telegraph, Mark Channon, about their digital publishing predictions for this year. After an exciting year seeing the launch of platforms such as Apple News, Snapchat Discover, Facebook Instant Articles and the launch of a bunch of new devices, how exactly will these (and further developments) affect how content owners publish their content?

Check out the video interview above, where Kat and Mark use their expertise in their fields to discuss this and share with us what they think will be the ‘next big thing’ in digital publishing!

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Five New Year’s Resolutions to improve the performance of your app

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Apps are all around us and given the fact that both Apple and Google are doubling down on app technology, you need to make sure yours are performing as well as they possibly can. It’s not good enough to throw together an app, chuck it into a store and hope they’ll all come running. You need to put some real effort in. So here are five handy tips to make sure your apps are singing in the new year.

1. Tell people about it

If your readers don’t know your app exists then they’re not going to go looking for it. Spend real money on marketing your app – whether that’s house ads in your print edition, or digital marketing on your web properties. Or, god forbid, actually spend money on AdWords and other paid digital marketing channels. Your app is like any other product, you have to invest in telling people about it if they’re going to use it.

2. Get your content out there

There’s a proliferating array of distribution channels emerging for your content, from your website, mobile web and your app, as well as an ever growing set of platform-based content apps such as Apple News, Google News, Facebook Instant articles, Snapchat Discover and on and on. The trick is to use these third party channels to get your content seen, and then drive your readers into your own properties where you can properly control how you engage with them. If you’re clever, in one step you can send new readers from someone else’s service right into pages deep your app.

3. Allow people to search inside your app

Thanks to recent advances, both Apple and Google now allow the content in your apps to be indexed and searched. No longer are your apps searchable only by name and a few keywords. In fact, it’s now possible to have your app content surfaced in a Spotlight or Google search and then drive your potential audience either to the appropriate content in a web page with a smart banner pushing people to your app, or better still, to deep link right into the app if they already have it installed. And with Google currently testing out app streaming, this is going to get even easier, as readers won’t even have to download your app to use it.

4. Keep people coming back

Just because you’re a periodical, it doesn’t mean you have to publish content to your app in the same frequency that you publish to print. In fact, a healthy mix of edition-based content and continuously published articles will give you the ability to keep readers coming back to your apps more often for timely updates, while giving them the ‘finishability’ of the editions they know and love. And with the intelligent use of segmented push notifications, you can let your readers know when content that is relevant to them has just been published and get them back in your app with one tap.

5. Give it some love

Your app should not be some unloved byproduct of your printed publication. If that’s all it is then don’t expect people to come and read it. Your app should be created with your mobile audience in mind and also with the devices they have in their hands in mind. Deliver content that is relevant to them. Add services that they might need. And most importantly, design pages that are beautifully legible not just on tablets, but more importantly on phones (which massively outnumber tablets). The only way to do this efficiently is with responsive design – using layouts that arrange themselves according to the screen that they are displayed in.

 

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