Orlebar Brown launches OB Approved with Pugpig


OB Approved is the new and exciting app from luxury fashion retailer Orlebar Brown. Featuring the latest trends in beach and city wear, OB Approved is essential reading for people looking to stay ahead of the trends. With shopping, wishlisting and social media sharing capabilities within the app, creating an interactive and engaging app experience with OB Approved perfectly demonstrates the digital direction that Orlebar Brown is moving in. Created using Pugpig, OB Approved is available on iPhone and iPad.

Based in London, Orlebar Brown launched in March 2007 as a more tailored approach to men’s swimwear. In 2010 they made the journey off the beach and into the city and expanded the collection, which now caters for women and children as well. Available now, the ‘Cruise 15’ edition enables users to browse the latest key looks, articles, videos and offers.

Prior to the digital edition of OB Approved, the seasonal catalogue was only available from stores in print. This new digital format introduces Orlebar Brown to a new audience, and showcases the brand’s latest collections in a digestible format.

Adam Brown, founder of Orlebar Brown says “The decision to go digital with OB Approved was an easy one for our business to make. Giving our customers access to our key trends and looks, on whatever device they want, wherever they are was only ever going to be a positive and enables our customers to engage with the brand in a whole new way.

Download the app here >> http://www.orlebarbrown.co.uk/download-app