Monthly Archives: October 2015

Physics World uses Pugpig to double users in one year

pwPhysics World is the flagship publication by IOP Publishing, the publishing arm of the Institute of Physics, a leading scientific society and the UK’s main membership organisation for Physicists. Since the new app launched in October 2014 Physics World has doubled its monthly users and increased international readership by 650%, whilst reducing in-house production time for each monthly edition by 50%.

 

Replacing an older app, the key objectives of the new Pugpig-powered app were to increase the number of digital readers to 1000 per issue, reach an international audience and to create a more compelling digital magazine.

  • Three fully interactive content apps were launched by October 2014 across iOS, Android and desktop, and one year on Physics World has achieved all of these objectives, and more.

 

  • Physics World has doubled its usage and now regularly has over 5,000 active users a month. The average user reads six articles per session.

 

  • International readership of Physics World has increased by 650%, with the most users outside the UK being in the US, followed by India, Australia and China.

 

  • Pugpig’s WordPress CMS approach allows in-house production and has reduced the time required to create each issue by 50%, from six days per issue to just three.

 

  • Two thirds of users access the app on a mobile device, with the remaining third of users accessing the app on a desktop computer. There is a 50:50 split between iOS and Android users on the Physics World app.

 

  • The app’s workflow enables old articles to be reused and repurposed for one off special issues, which sit within the same Physics World app container, and help to increase awareness of the publication with non-members.

 

And to top off a really successful year, Physics World won best ‘Association / Non-Profit Digital Edition’ at the Eddie Digital Awards in New York, October 2015.

 

“Such a significant technological change to our publishing platform for Physics World came with its challenges. IOP Publishing and Kaldor essentially worked as partners to solve these challenges together. We have replaced an old app with a slick, well designed, device agnostic excellent reading experience. Our readership has doubled and we now have a compelling offering for other national societies as well as our own Institute members.” Jo Allen, Head of Marketing and B2B, IOP Publishing.

 

Jonny Kaldor, CEO and co-founder of Kaldor says “It’s inspiring to see such a perfect example of how apps with great content and a well thought through distribution and engagement plan can have such a massive positive impact on readership. We look forward to working alongside Physics World to make an even bigger impact over the next 12 months“.

Read the full case study on our website.

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Using the right communication channel for your members

InstituteBundleIt isn’t difficult to notice the influence mobile devices have in the modern world – smartphones and tablets are being used everywhere, all the time. We are all becoming increasingly reliant on mobile technology, with recent studies showing that the average user is on their smartphone for around two hours a day. This year for the first time smartphones have overtaken desktops as the most popular way to access the internet, and apps alone account for a significant amount of that traffic. It’s clear that mobile technology is growing rapidly, and it’s a growth that’s unlikely to stop anytime soon.

 

This rise in the popularity of mobile poses a new set of challenges for institutions as they consider how best to communicate with members. Communicating with members through print alone suddenly feels outdated. If institutions ignore digital channels they run the risk of failing to meet the expectations of members and will fall behind in the technology stakes. Yet whilst emails, website updates and social media are all excellent channels for engaging with members digitally, they don’t offer the same user experience as a membership magazine. It’s here that an interactive app could provide the answer.

 

A mobile app allows members to access the institution’s publications and information wherever they are, whenever they want. Members get the benefit of instant access to past publications, as well as features which simply aren’t possible in print – for example, social media sharing and interactive multimedia content. The Physics World app by the Institution of Physics incorporates podcasts to give digital subscribers additional content to their print counterparts. Other apps, like People Management from the Chartered Institute of Personnel and Development, and Professional Engineering from the Institute of Mechanical Engineers feature search and social media sharing so that members can find content that’s relevant to them, and then share it within their networks.

 

Not only this, but institutions can choose the way they send content to their audience, either by bundling it up into traditional periodical editions, or by sending a continuously updating stream of content, or even mixing the two models together. In this way, readers get the cover to cover reading experience they are familiar with, while also getting up to the minute breaking news as it unfolds.

 

And it’s not just features within the app that can drive engagement. Capabilities like push notifications mean that institutions can promote new content to members and by segmenting user databases institutions can send targeted notifications based on user behaviour and preferences. It’s really through this combination of interactive features and the careful use of direct engagement with readers that an app can offer new ways for institutions to engage with their members and provide a unique user experience that ultimately drives member retention.

 

But ultimately, the most important thing when creating and maintaining new communications channels for your audience is to do it all without piling on extra cost and effort, and that’s where we come in. You can create apps with Pugpig in as little as a day and publishing your content into your apps across iOS, Android and the web takes no time at all. This means that you don’t have think in terms of how this replaces your existing channels, but how it compliments them. And if your goal is to reduce the cost of printing and distribution, then this is a great way start on that journey.

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Kaldor and Incisive Media celebrate the launch of 24 fully interactive content apps

IncisiveBundleBlogWideHaving worked with Kaldor since April 2014, Incisive Media decided in June 2015 to transfer their entire portfolio of digital publications to Pugpig. In just a few months the companies have conceived, planned, designed, built and launched more than 20 content apps that offer an exceptional user experience across all devices.

 

Incisive Media’s large-scale digital roll-out started with the launch of Investment Week in July 2015, and was followed by award-winning titles such as Post, which has been delivering hard-edged news and analysis for the insurance industry every week since 1840, and all the Risk and Trading Technology brands. By using Pugpig Professional across all apps, Incisive Media were able to set up a scalable infrastructure and repurpose templates to work across all brands, which helped the team reduce costs and benefit from economies of scale.

 

All Incisive Media titles are available on iOS, Android and the web and allow subscribers to consume the most up-to-date content on-the-go with features such as offline reading, scrapbooking favourites and social media sharing.

 

“We’re really pleased to have worked so closely with Incisive Media and their industry-leading B2B brands over the past few months,” says Jonny Kaldor, CEO and co-founder of software house Kaldor. “It’s exciting to see the speed at which app roll-out projects on this scale can now be delivered to our clients. Incisive Media are committed to delivering high-quality journalism to their subscribers, and with these new apps that feature-rich content is now accessible to users wherever they are.”

 

John Barnes, Managing Director of Incisive Insight at Incisive Media says “Apps, whether curated or continuous, are a key part of our digital strategy, and working with Kaldor has allowed us to streamline the production process of these products and improve the user experience and commercial offering. There is no question that our readers will benefit from these better products and we will be able to offer advertisers more and better targeted solutions as a result.”

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Edition by John Lewis launches using Pugpig

JLEdition-BlogEdition is the free quarterly magazine from retail giant John Lewis that brings together the very best of John Lewis products and services with thought-provoking features, interviews and advice. Featuring shopping, wishlisting and social media sharing the new Edition app enables users to shop, share and save their favourite products, wherever they are. Created using Pugpig, Edition is available on iOS and Android.

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