Local World use Pugpig to deliver ten new regional news apps in under seven weeks

LocalWorldBlogMaster

 

 

Kaldor and Local World are celebrating the launch of ten new fully-interactive, regional newspaper apps using Pugpig. In just seven weeks the companies have conceived, designed, built and launched the Android-first titles which offer readers a brand new digital-only evening edition of their local newspaper on their phones and tablets.

 

Launched last week are new evening editions for the Bristol Post, Cambridge News, Derby Telegraph, Gloucestershire Echo, Hull Daily Mail, Leicester Mercury, Nottingham Post, South Wales Evening Post, The Sentinel and The Plymouth Herald. Published Monday – Friday at 5pm,the new regional apps offer readers a collection of the most popular news stories from throughout the day.

 

Kaldor and Local World also worked closely with Google ensuring that the launch was a rapid and smooth process. iPad and iPhone versions of the apps will also be available soon.

 

Matt Kelly, Group Digital Director at Local World says “So many readers and journalists grew up with the evening edition of their local paper being the pulse of their city. We’ve taken the essence of this and worked very hard with Google to develop a simple and brilliant new set of apps that will inform and entertain our readers on their way back from work every evening.”

 

Jonny Kaldor, CEO and co-founder of Kaldor says “To launch even a single app used to be a time consuming and costly exercise, but not any more. Our work with Local World shows that with Pugpig, we are now able to build beautiful and feature-rich content apps in a matter of days, without compromise.”

 

To find out more and download the Local World apps, see our client page.

 

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