Content apps can now be built in a day



With London basking in the success of tech companies in the lead up to London Technology Week, we explore how the app software industry has changed and how the time it takes to launch an app has been slashed over the past few years.


Gone are the times where an app took four months to build, and where beautiful, interactive apps were just for big companies with big budgets and their top tier titles. Building an engaging app is now easier and more cost efficient than ever due to the development of reusable frameworks such as Pugpig.


When we built our first app fours years ago, it took us 120 days; last year we got it down to 30 days and now with our out-of-the-box Express product, content owners are able to build an app in as little as a day. This significant reduction in time is entirely down to the application of reusable frameworks which have been developed on the back of a better understanding of the common features desired by content owners.


Jonny Kaldor, CEO and Co-Founder of Pugpig says: “Pugpig provides all content owners (big and small) with the ability to develop and trial new products at almost no cost: pull together a content proposition, brand it, stick it in an app container, launch it and trial it with readers for almost zero investment.”


With three apps being built in one day during our Charity Hack Day in May it has never been more clear that out-of-the-box, customisable and cloud based platforms, are enabling content owners of all shapes and sizes to create beautiful, innovative and engaging apps for all audiences no matter what the time frame. Ultimately, the question is no longer why should you launch an app, it’s why wouldn’t you?