Style Notes is the new and exciting app from luxury high-street retailer Hobbs, created using Pugpig for Magazines and now available on iPhone and iPad. Each edition of Style Notes is dedicated to a specific occasion or look, giving the customer a sneak preview of the latest seasonal collection from the retailer. Featuring shopping, wishlisting and social media sharing, the new app perfectly demonstrates the digital direction that Hobbs is moving in.
Since Hobbs opened its first shop in 1981 it has grown from a small yet sought-after shoe label to a global brand synonymous with the best of British design. Out now, the ‘Occasion Wear’ edition of Style Notes showcases Hobbs’ beautiful range of wedding-guest dresses and accessories.
Prior to the digital edition of Style Notes, the seasonal catalogue was only available in print via the post and online via the Hobbs website. This new digital format introduces Hobbs to a new audience, and showcases the brand’s beautiful collections in a digestible format.
Jonny Kaldor, our CEO says, “Over the past year we have seen an interesting collision of content and commerce. Fashion magazines and retailers are discovering that beautiful shoppable apps create exciting new ways of delivering content, while deepening their relationship with consumers. And consumers are starting to expect nothing less.”