Kaldor and EMAP celebrate the launch of 20 fully-interactive, industry-leading B2B content apps across iOS and Android within the past 12 months using Pugpig for Continuous Publishing.
Launched earlier this week Architectural Review, Retail Jeweller and Ground Engineering join Retail Week, Nursing Times, Drapers, MEED, Construction News, New Civil Engineer and Health Service Journal (HSJ) as EMAP titles to have adopted a continually updating publishing model. Rather than simply replicate their print titles, EMAP has questioned the role of digital titles and created a ‘breaking news’ environment for users. An article is published to the app as soon as it is written, with as many as 25 articles uploaded daily to the highest traffic apps.
EMAP’s large-scale digital roll-out started with the launch of MEED in June 2014 and was closely followed by the launch of HSJ (the 2014 PPA magazine of the year) and Retail Week which now adopts a ‘digital first’ ethos with 70% of its content published online first, if not exclusively. EMAP benefited from cost savings by using Pugpig across all their apps, and re-purposing the same templates and infrastructure throughout the whole project. After the initial setup phase, subsequent apps were rolled out in under 3 days.
All EMAP titles are available on iOS and Android and allow subscribers to consume the most current content on-the-go with features like offline reading, favourites and social media sharing.