Last night the Pugpig team attended the annual Digital Magazine Awards at Proud Camden Gallery and came home with a shiny new award to add to the collection. In a brand new and hotly contested category, Pugpig was named the DMA Platform of the Year, 2016.
And as if that wasn’t enough, our customers also had a fantastic night, with Porter Magazine picking up Lifestyle Magazine of the Year, The Edit winning Innovation of the Year and Motor Sport bering Highly Commended in the Motoring category.
As 2016 begins to come to a close we would like to say a huge thank you to everyone who has helped make this year our best yet. With our exciting new product launch just a couple of weeks away, we fully expect to come back next year powering even more awards for our customers!
Watch this space for more news in the coming weeks…
‘judging by the speaker line up not everyone is purely here for the post panel drinks’ – @romneywhitehead
On Wednesday 19th October we hosted our third annual Pugpig Customer Day, bringing together customers, guests and friends of Kaldor for a series of talks, good quality beer and a bundle of excited chatter. The Seven Dials Club on Earlham St provided an ideal space for the occasion: after checking in (and checking out the bar), we all eagerly took our seats.
Jonny kicked off the day with a company update: customer announcements were made in relation to world-class brands, including Metro, IBM, Independent and Arsenal. That’s not to mention the fact that Hearst and Conde Nast both have new titles moving to Pugpig. Oh, and The Economist will be rolled out globally on our platform! As if things couldn’t get more exciting, guests were treated to a sneak peek of our brand new Pugpig product – to be revealed at our launch-stroke-Christmas party in December. (Watch this space).
Next up, Liam Keating from Conde Nast took to the floor to discuss the company’s transition to Pugpig. Conde Nast selected Pugpig Connect as one framework for all of its brands, providing a solution to out-of-control creative challenges and a lack of in-house editorial resources. Pugpig is easy for Conde Nast to maintain, allowing the company to react to the industry quicker whilst relieving worries related to new devices and screen sizes. As well as this, Conde Nast can seamlessly share content and retain creative control. We think that’s pretty important.
Appboy’s Gareth Ballard shared some handy app engagement pointers, including the essentialism of onboarding in order to create a positive first impression, as well as the importance of maximising channels to increase conversions. Our very own CTO, Jon, contributed a bit of beer-in-hand light relief in the form of a Dylan-themed presentation. ‘Blood on the streets’ gave us a tech-focused year in review and explored some of the threats facing publishers and tech providers beneath the unpredictable sky of changing consumer behaviour.
Moving on from 60s songwriters and after a short break we returned to possibly the coolest event of the day (sorry Jon!): a Q&A panel in the form of speakers from LADbible, The Economist, Motorsport and The Independent. We had the pleasure of delving into their thoughts on the greatest industry challenges and threats, revenue predictions, digital journeys and more. Keep your eyes peeled for further Customer Day posts to find out what they had to say…
After a peek into the world of app monetisation from Trinity Mirror’s Matt Colebourne, and a Pugpig product update from Zoe, visions of exploiting the open bar were close to becoming a reality. However, as with every Customer Day line-up, we had one last trick up our sleeve in the form of Alex Watson (Head of Product at none other than BBC News), discussing the Future of Journalism and Journalism as a ‘Product’. What a finale! Alex ended the day on a high in the form of intelligent, unguarded opinion served with a large pinch of dry wit. He had us laughing ourselves off our seats and heading for the end-of-day drinks in the best possible spirits.
Overall, the Customer Day was a huge success and we’d like to thank everyone who attended – we hope you had as much fun as we did!
PugpigPointers is a series of weekly tips, tricks and tutorials on how to get the most value from your apps, delivered straight to your inbox and to the Pugpig Post.
Last week we covered how to add interactive elements to your apps with puzzle integrations. In this final week of our Discovery and Engagement series, we are covering the ways you can make the most of your app’s publishing model to engage readers with your new content through background download and push.
Different modes of publishing:
Depending on your publishing frequency and style, you can decide to post periodic editions, have a continuous feed to keep readers up to date with news as it breaks or bring the two together through a mixed-mode app. You can read more about our mixed publishing mode here. Whatever publishing model you follow, there are plenty of ways to ensure that users know when you’ve posted new and exciting content and can access it seamlessly. You can start by enabling background downloads to ensure that all your new content (editions and articles) have loaded by the time users receive a push notification driving them to your material.
What are background downloads and how do you use them?
By sending a silent push notification, which contains no message or sound, you can deliver new content to the app without users having to manually update your feed or download new editions. You can schedule these pushes to happen at optimum times for background downloads to carry through, for example in the early hours of the morning and when a phone is connected to Wifi, to ensure that your app carries out background updates without disturbing your users. You might then post a local notification when you’ve finished downloading or processing the new content. This means that all your new data will have refreshed by the time the app is opened, creating a seamless journey for your users straight into your new content, meaning that it can be ready to enjoy for offline reading on a morning commute.
As a content owner, you have the ability to schedule your background push directly through push providers, but we’ve made sure to enable scheduling directly through Pugpig Distribution Service too for Urban Airship users, and customers using Firebase can send message or background pushes straight from our dashboard. If you want more information, feel free to email us.
First step is to ensure your users are aware of their Background App Refresh settings and this additional benefit of opting-in to push notifications. Consider adding it to your welcome screens or your push permissions pop-up.
You should also let your readers know that they don’t have to compromise available memory on their devices by enabling the automatic downloads. With the new 1.9.0/1.10.0 update, users have the ability archive an edition directly from the store front by long holding on the cover. Another piece of information you might want to include in your welcome screens.
They should also know about the new automatic archive settings we have added in Settings > General where users can choose for editions to be auto deleted if they have not been read for certain amount of time and the time periods are configurable. We have also given users the option to receive background downloads only when connected to WiFi through their Automatic Download settings.
Do you want to know more?
To learn more about deep links, and all other topics covered within our Distribution and Engagement Series, register for our PugpigPointers Workshop taking place in London from 2 – 5pm on Thursday 10th November.
If you want to stay ahead of the game, download the Pugpig Post app to access all of our weekly top tips throughout the series.
Pugpig Pointers is a series of weekly tips, tricks and tutorials on how to get the most value from your apps, delivered straight to your inbox and to the Pugpig Post.
Last time on Pointers we covered how user sharing can help spread your content and increase chances of converting users into subscribers.
How can puzzles add value to your digital editions?
Adding interactive elements like crosswords, sudoku, code words and word searches can help you to create a compelling app that can generate a deeper level of engagement with users.
Compared to any other pages, ones with puzzles have the longest dwell time. This increases the overall session duration and contributes to more in-app activity. Offering puzzles is a great way to hook readers, they are enjoyable to play, giving the reader a reason to form habits and return to your app more regularly.
You can also use puzzles as part of your marketing campaigns and integrate them into any competitions you run. Over a million people take part in competitions every year, 34% via digital. With the use of push notifications, you can alert users when new puzzles have been posted and ensure that they interact with your app in return for great rewards.
Puzzler is the UK’s largest puzzle supplier, delivering bespoke puzzles to national and regional newspapers and consumer magazines. They have a fantastic offering across print and digital platforms. We offer an integration with the Puzzler SDK through our Distribution system which makes it easy to include digital puzzles with minimal work required from your editorial teams.
We’ve got another exciting magazine app to add to our ‘powered by Pugpig’ list. NOTION, where music meets fashion, is a quarterly magazine with over 250 pages of the best in music, fashion & culture and they have just launched their digital edition!
Packed with stunning imagery and in-depth tutorials, the new NOTION app dives into the lives of exciting new designers and artists and their digital-only content ranges from gorgeous fashion editorials to exclusive interviews.
The fully responsive app looks great across mobile devices, and is a great addition to their print edition with exclusive video content and bonus imagery in each issue. Expect their sleek and vivid aesthetic mirrored in the design of their app as they make great use of features such as in-app image galleries and video content using Pugpig’s edition based publishing model.
With five weeks to go until the Digital Magazine Awards 2016, the finalists have been announced…
The DMA’s are an independent award celebrating creativity and innovation in the international digital publishing sector, and we’re proud to see some of our clients up for notable awards. Net-A-Porter are up for Fashion Magazine and Lifestyle Magazine of the Year with The EDIT and PORTER magazine, whilst Motorsport, Travelzoo and Mothers Union are up for Launch of the Year. On top of this, Metro have been shortlisted for News and Business Magazine of the Year, and DARE has been shortlisted for the Customer Magazine of the Year award!
Make user sharing as easy as possible by arranging the icons in your toolbar to give your sharing button extra prominence. Ensure users are in the know about their ability to share your great content, and make it easily accessible for them too. Read more from our documentation here.
Know what content shares well.
Across social media platforms such as Facebook, Twitter, LinkedIn and Pinterest, you have the ability to see what app content shares well. When you click to share directly from the app, Pugpig apps have a default share copy that reads “I’m reading <Article Title> via <App Title>” and includes the Share URL link out that we’ve mentioned before (see above).
You can review how well your content has been shared across platforms with the use of Google Analytics. You can access valuable source referral data and screen views. This can help you identify which social platforms work best for your shared content and then target those in your campaigns.
Our Distribution Service also provides editorial insight which should be shared across your team. Your editorial team can see the number of views and time spent for every published page. By understanding these trends, you can implement actions to boost article popularity by catering your content to that which users engage with the most.
User sharing is important…
User sharing is a vital action that can help get your content into the hands of potential users and bring existing users back to your app to increase engagement. It initiates a user flow that, with the use of Share URLs and smart banners, can increase app installs and user retention. This is all part of an ecosystem for app users that can really help to increase your chances of discovery.
If you want any more information on how best to access your analytics through the Distribution Service or to find out more about your overflow toolbar configuration, do not hesitate to contact email@example.com.
If you want to stay ahead of the game, download the Pugpig Post app to access all of our weekly top tips throughout the series.
Kaldor is delighted to announce that Parabola Media Ltd have launched a brand new app, MotoHead Magazine, using Pugpig, and it’s now available on iOS, Android and web!
It’s the world’s first free premium motocross and enduro magazine app, delivering an interactive user experience where you can browse free editions whilst shopping the freshest new products for bikers. Need we add that it’s fully responsive?
Their monthly magazine includes unique inside access to the top pros, the latest bikes and kit, and the best advice on your own local racing and bike issues. Check out their features for interviews and analysis on dirt bike action, or the ‘Real Dirt’ section for tips and tricks of the trade.
Previously in Pointers we’ve covered getting users to accept push notifications, now let’s discuss the many ways you can use push to boost your user engagement.
Push notifications pop up on a user’s device informing them of content updates or other information regarding your app. These can be sent at any time to users that have the app – but the user doesn’t have to be in the app to receive them. In this post we will explore different types of push notifications - how and why you should use them and the overall aim of increasing engagement in your app.
Before sending any push notifications you should first establish your goal in terms of sending the message – it should be concise, timely and primarily relevant. There are some great tips from our partner Urban Airship here.
PugTip: Avoid spamming your users with too many messages as this will result in them opting out of push notifications altogether.
Drive users to new content
One of the primary motives behind sending push notifications is to alert users to new content available in your app.
To achieve this, you can use a basic message push that includes highlights from your latest content drop. This might include your top headlines or the theme of that edition.
PugTip:Don’t include your app name or icon. The system automatically shows this information at the top of each notification.
By sending push notifications when new content is available you are also educating users about your publishing cycle, alerting them when to expect new content and hopefully encouraging them to return to the app at these times.
Highlight particular content in your app
To highlight a specific article in an app, include a ‘deep link’ in your push message. When a user clicks on the push notification, they will be taken into the app – to the selected article.
This is a great way to drive engagement to particular content. More information about sending deep links can be found in our docs.
PugTip:Deep links can be used in conjunction with segmented audiences to make your pushes particularly powerful. For instance, you might send a deep link push to a story about sport to users who you know regularly consume sports content within your app.
Encourage loyal users to subscribe
Push notifications can be used to drive further engagement with your app. For example, include deep links to subscription or login pages to encourage users to sign up. In this case, target segments of users who have already demonstrated a high level of engagement with the app, meaning they’ll be more likely to sign up.
Most push providers offer the ability to send a push message to app users who have not been active for a set period of time.
You can also use in-app messages to engage users who have not accepted push. This is a great way to reach users who opted out of push notifications and could even persuade them to re-enable them.
Tailor updates to users’ interests
You can use push notifications to ask your users what they want to see. Within push notifications you can offer users the ability refine their push settings – opting in and out of certain topics.
PugTip:While you are experimenting with push you can use A/B testing to send variants of different messages to different users in order to work out which messages are most effective in terms of open/click through rates. This will help you to tailor your push message strategy going forward.
We’ve made it easy to use Share URLs for your Pugpig content across all your marketing communications. These will help drive users back into your app so make sure your marketing team know where to find them (in the Pugpig Distribution Service) and are using them.
One of the many benefits of using Pugpig Share URLs is that we’ve handled all the meta-data needed for sharing to various social media platforms, this takes care of what is shared and how it is formatted, so you don’t have to!
Not only is it important for you, as an app owner to share your content, but you should also encourage your readers to share your content to increase visibility of your brand across social media. You can choose where your app’s ‘sharing’ icon is placed in the toolbar and adjust the order of the icons and decide what sits inside or outside of the toolbar overflow panel (more information here). We recommend placing it outside of the overflow bar in both mobile and tablet, to encourage readers to share.
POST STRATEGICALLY TO OPTIMISE YOUR SHARES
There are several factors to consider when thinking about how to optimise your social media sharing, such as optimal time to share or tone of voice. Be platform specific, so include calls to action such as liking, commenting, or retweeting, where appropriate for the platform.
Seeding content on social media channels for the desired level of impact can be achieved by following a few steps. Keep it as simple as putting yourself in the shoes of the audience: how likely are you to be scrolling through Twitter feeds on a Friday evening? Statistics show that seeding content on a weekend give less desired results – try a Wednesday afternoon instead for optimal impact. On Facebook, links posted from 1pm to 4pm result in the highest average click throughs.
If you offer paid content you can still have a sharing strategy around this by adopting a ‘first view for free’ approach: this is already offered as part of our Pugpig distribution service. Users would get to view the shared piece for free and the banners link them through to more content which is paid and can be shown with a paywall too. This should help tempt new readers into converting to paid subscribers.
MONITOR EFFECTIVENESS OF YOUR SHARING WITH CAMPAIGN TRACKING
To ensure that your social media seeding is as successful as it can be, you need to make sure that you track the analytics from your shares and learn from any trends you discover.
A great way to do this is through campaign tracking, which allows you to add a tracking code to a URL. Google Analytics offers campaign tracking which will work in Pugpig. By using their URL builder, you can track attribution in your GA dashboard, and add custom campaign parameters.Any visits that come through to that particular link can be monitored and you can gauge what sharing methods work well for you and your app.
To learn more about deep links, and all other topics covered within our Distribution and Engagement Series, register for our Pugpig Pointers Workshop taking place in London from 2 – 5pm on Thursday 10th November.If you want to stay ahead of the game, download the Pugpig Post app to access all of our weekly top tips throughout the series.